Philosophies of Religion Essay

This Essay portrays the basic philosophies of religion particularly Christianity. This will be helpful for Christians to refresh or enhance their faith or take the challenge in strengthening their beliefs. Among the important and basic Christian philosophies to be discussed include; the true religion, real and false churches, minds and soul, heaven and heal, life after death, love and forgiveness, perfect marriage, miracles, Trinity, the challenging questions about the Da Vinci Code, Christians and Muslims, perfect marriage, etc. The discussions presented in this article are focused on indepth reflections of my previous work entitled, Echoes of Heaven: God’s Love is Better than Life Itself. This further simplify the understanding of mysterious things concerning Christian faith and the challenges that shaken or strengthen the beliefs of a Christian. Introduction Many people (Christians and non-Christians) are in a great religious confusion with tough questions about faith, life, death and many other challenging concerns that will most likely affect the faith or belief of the people. Most are searching for answers through reading literatures, the holy bible or the Koran, discussions with peers, religious institutions, and even through prayers. This essay will attempt to offer explanations of the many questions that challenge the beliefs of Christians and non-Christians. Some inputs of this essay are generated from my article, â€Å"Echoes of Heaven: God’s Love is Better than Life Itself† that aim to enhance man’s relation with God. What is Soul? Soul is the energy that God places within a human body so it would receive life. It is in the form of spirit which is invisible to human eyes. It does not reside in one part of the body but keeps on moving throughout the blood. It can leave the body, go to another place or world, and come back into it as long as it remains connected. It happens so fast because it can move at the speed of light. It has the ability to travel into the future and tell how the future will be, that is a vision. Soul gives light and lives in the body and also prevents the body from decaying, and once the soul is unconscious or leaves the body, the body has no life, and therefore it starts decaying. The soul is the body’s life giving spiritual thing which is separate and distinct from the body. They are inseparable in any way when the body is conscious, but the soul could be away from the body when the latter is unconscious. How do minds and soul communicate? Soul has no language barriers. There is only one language understood by all souls, or perhaps the soul has the ability to understand all languages. It has unlimited power and the ability to perform anything. When God created man, He granted this power and authority where the soul operates in human flesh in which the latter is ruled by a human mind. Human minds are limited in terms of power, their ability to perform, language, and mobility, among other things. Mind’s desire is for material or physical things while the soul desires for the things that are spiritual. The soul has the ability to see beyond what the naked eye cannot see and has the ability to gather information from different places in an instant. It is stated that even the absence of language, the soul still communicate with mind in harmony. Soul is therefore, considered as master over mind. A gap is identified between the human level and the spiritual level where either the spirit of God resides or the spirit of the Devil. The soul provides information to the mind. The spirit of God empowers the soul to act at its fullness, but the evil spirit empowers the mind or the flesh. The mind has the ability to process and store information or idea communicated from the soul which can be destructive or creative, depending on its source. What is a true religion? A true religion is the one that follow God’s guidance by building a good relationship with God. God is interested in having a good relationship with people; this is the true religion, knowing what God wants and knowing that we are doing what pleases Him. Likewise, the ISLAM HERALD (2003) stated that a true religion is teaching true concepts like the existence of God, that He is powerful and loving, He is aware of us and wishes to help us, and that certain things are required of us in return. It is therefore imperative that everyone should think that religion is just a vehicle to let people know that there is God and that He wants all the people to follow what He wants. Hence, the issue on true religion should not be argued. People who argue and claim that their religion is the true religion are those who did not follow what God wants them to do, hence, they are fools influenced by the thoughts of the devil. What is death, and how do people feel when dying? Death is the state when the soul has completely left the body and has no connection, or the soul is still in the body but unconscious. When a person meets an accident, the flesh may completely fail to function but the soul is fully conscious, preoccupied with many things, without expecting in meeting death. In this situation, the death of accident victim is declared but remains fully conscious within the body in which souls are looking for mercy, and they can talk. However, after some days, the soul gives up and became unconscious because they can no longer gain strength. What happens when one dies? When some people die, their souls remain unconscious within their bodies; others get out of their body and begin roaming around while the holy ones go to paradise, led by angels. The death of the holy ones will open the gate to a bright world where the angels are waiting to take them home (paradise), but those who remain in the grave are surrounded by darkness; they are not warm or cold. The latter’s case will be determined during the Day of Judgment. The rebellious ones still go on roaming the world and their souls are fully dedicated to the Devil. Are heaven and hell real? The Holy Bible tells everyone that there is heaven and hell. This contention can be read in some passages of the Bible, and among them are the book of Revelation and the gospel of Mathew which can be read below. Heaven Revelation 21:1-4 reads: â€Å"Now I saw a new heaven and a new earth, for the first heaven and the first earth had passed away. Also there was no more sea. Then I, John, saw the holy city, New Jerusalem, coming down out of heaven from God, prepared as a bride adorned for her husband. And I heard a loud voice from heaven saying, ‘Behold, the tabernacle of God is with men, and He will dwell with them, and they shall be His people. Hell Jesus used different images to describe hell. He used the images of torment (Matthew 25:46), a place of weeping and gnashing of teeth (Matthew 8:12), a place of outer darkness (Matthew 8:12), and a place of fire (Matthew 3:12). Revelation 21:8 describes it as â€Å"the lake which burns with fire and brimstone†¦ † To demonstrate that hell is a place of continual and eternal torment, Revelation 14:11 states that â€Å"the smoke of their torment ascends forever and ever; and they have no rest day or night, who worships the beast and his image, and whoever receives the mark of his name. This is the biblical teaching on hell. Those who try to dilute it are only hurting people; hell is real, and everyone who does not submit to the gospel of Christ will go there. However, Rev. Douglas Taylor of the Unitarian Universalist Congregation of Binghamton, argue that Hell, like Heaven, is essentially a state of mind although the very opposite state of mind to heaven. If hell is within us, it will be seen outside of us as a place ( a hideous place), reflecting the hideousness of the evil within†. Is there life after death? Yes, there is life after death. This is supported by the Bible’s passage particularly in John 11:25-26 where God said â€Å"There is only one way – through faith and trust in God’s Son, Jesus Christ. Jesus said, â€Å"I am the resurrection and the life. Those who believe in me, even though they die like everyone else, will live again. They are given eternal life for believing in me and will never perish. Furthermore, this can also be read in the book of Mathew 25:46 which states that â€Å"Those who have been made righteous will go into eternal life in heaven, but unbelievers will be sent to eternal punishment or hell†. Who is right, Christians or Muslims? Christians and Muslims believe in the same God, and their faith is based on the Old Testament. These believers are both believe in the Day of Judgment and the coming of Jesus Christ for the second time. Many are amazed that the Koran talked more about Mary, the mother of Jesus, in regards to the birth of Christ than the Bible itself. Both groups of believers believe in the living God, the Most High King, and the God of the universe. At that high level, both groups have no difference. Those who called by His name are given the power and authority to rule and judge the world. God was just using different messengers for the Christians and the Muslims; Christ Jesus for the Christians, and Mohammad for the Muslims. But, they the same believed the old testament of the Holy Bible. In the eyes of God, the righteous are those who believe that there is God; obey His commands, and those who recognize that He is the most powerful and merciful God. What is a perfect marriage? A perfect marriage is a marriage that put God in the center. A perfect marriage is bound with open communication, faith and trust with each other. In Ephesians 5:23-33 of the Holy Bible, God describes that perfect marriage is based on love. He commands the husband to love his wife more than he loves himself, and to nourish and cherish her. A man should provide for his wife’s needs and consider her a precious possession. The most important part of a good marriage is LOVE, not just a physical attraction, but true love and concern for each other before God. Marriages that last are built on love (Ecclesiastes 9:9). The wise man Solomon said that enjoying life’s blessings with a loving companion is a great reward. Love’s endurance knows no limits, its trust no end, its hope no fading; it can outlast anything. If, we will but follow God’s pattern for the marriage relationship, we can find the happiness that God intended when He ordained it. The pleasure and happiness are there when the husband and the wife have the proper love for each other and for God. These explanations about perfect marriage are anchored on LOVE. What is the secret behind miracles? The secret behind miracles is faith. Many scriptures in the Holy Bible (in the New Testament) tell how Jesus shown that faith makes miracles. However, in some cases, miracles are used by the devil to mislead the people of God and forget the true miracle from God which is the miracle of forgiveness of sins. Do all miracles come from God? Not all miracles come from God. Dan Corner of Evangelical Outreach reveals that miracles come from two sources that is God and devil. The book of Exodus that â€Å"some of God’s miracles were duplicated by Satan’s power channeled through the Egyptian magicians: a wooden staff became a snake† (7:10, 11); â€Å"water was changed into blood† (7:20-22)† and frogs came out of the water and covered the land† (8:6, 7)! † Demons can and do perform miraculous signs† (Rev. 16:14, p. 142). In the Holy Bible (New Testament) Jesus Christ made many miracles of healing the sick people, giving life again to the declared dead person, calming storms, etc. All the miracles performed by Jesus came from God. Are all churches real? Not all churches are real. Elephant shared in his article that the real churches are those where the worshippers are singing with the same voice, moving in the same direction, without confusion, and seek God for salvation. Real churches are those with true worshippers. True worshippers of God are poor in hearts seeking God and left everything behind just to follow God with one purpose, salvation. Is there any false church or prophet? There are so many false churches and prophets even during the time of Jesus Christ. False church is look like a market place where there are lots of confusions; people are seeking God for material things not salvation. Yes, there were false prophets as supported by Ezekiel 13, even God warn the people against false prophets and said to Ezekiel â€Å"These foolish prophets are doomed! They provide their own inspiration and invent their own visions. Christians of today, your prophets are as useless as foxes living among the ruins of the city. They do not guard the places where the walls have crumbled, nor do they build the walls, and so the churches cannot be defended when war comes on the day of the Lord. Their visions are false, and their predictions are lies. They claim that they are speaking my message, but I have not sent them. Yet they expect their words to come true! I tell them: Those visions you see are false, and the predictions you make are lies. You say that they are my words, but I have not spoken to you†. Jeremiah was told by God to â€Å"Tell my people not to listen to what those false prophets say; they are filling you with false hopes. They tell you what they have imagined and not what I have said. To the people who refuse to listen to what I have said, they keep saying that all will go well with them. And they tell everyone who is stubborn that disaster will never touch him. † Is man a complicated creature? Why and why not? Man is a complicated creature because God has provided them everything, the life, the trees that produces foods they need. In Genesis 2:15-16, God even give man a companion in the presence of Eve. With a condition that he should not eat the fruit of the tree that gives knowledge of what is good and bad because the punishment of death will be accorded to him by God. Man’s complication started when he disobey God. The complication continue when God give different languages to human beings and scattered them all over the world. It is hard to understand man because something else that God had no intention to create was created after eating the fruit of the tree that gives knowledge of what is good and what is bad. Man became a complicated creature and that is why we suffer, because we need to prove to God that we can be faithful and trusted once more. Our first parent chose to follow or listen to a stranger, the devil. He ignored the instruction of God, despite or everything provided to him by God.

Fitzgerald and Gatsby Essay

Francis Scott key Fitzgerald was a popular american storyteller. Born September 24th, 1896 and died in December 21st, 1940, Fitzgerald lived the prime of his life in the â€Å"Roaring-Twenties†. The values and morals were declining in favor of materialistic and careless attitudes following the world war. Social prestige no longer came to how hardworking and knowledgeable you were but how much property and goods you had. People began to think that instead of earning a place in society you could purchase it. This corrupted the characters in the novel â€Å"The Great Gatsby† and twisted the American dream. In the novel by Fitzgerald â€Å"The Great Gatsby† he connects many of the characters to real people that he has delt with in his life. Fitzgerald’s character Gatsby is a mirror of himself. In many ways Fitzgerald betters himself through Gatsby and his characteristics but still follows a close backbone to Fitzgerald himself and events in his life. James Gats was born into a poor, disadvantaged farm family and came from nothing. Fitzgerald was born into a deprived family and had to create himself on his own. Neither came from â€Å"old money† or was born into the elite class but rather had to work for all of their money. Fitzgerald loved to party and drink but with that came many things he did wrong when he was drunk. Gatsby threw many parties but never drank so he wouldn’t miss a beat. It says how Gatsby learned from Dan Cody, that when he was drunk women took advantage of him and he made ignorant mistakes. Fitzgerald was taken advantage by his wife and spent money very foolishly when he was drunk. Gatsby was created without Fitzgerald’s alcoholism. Fitzgerald was also enrolled in the army and became a military officer but never went to war. Gatsby returned home as a war hero with medals of honor. Gatsby never had money problems it seemed as he never really worked but the money just kept coming in. Fitzgerald was always fighting to keep making money and worked for hours on end to make ends meet so he could support his lavish, careless, and drunken lifestyle. Fitzgerald was a major party addict. He loved the fast life. He was an excessive partier but his home life suffered and was extremely unhappy. Gatsby Through many big parties almost every weekend but he was lacking the only thing money couldn’t buy him, love. Both Fitzgerald and Gatsby fell in ove at a young age with a woman out of their league. Fitzgerald with Ginevra and Gatsby with Daisy. Both Daisy and Ginevra came from a background of â€Å"old money. † They lived luxurious lifestyles. These women were beautiful,rich and characterized everything these men believed were perfect. They were blinded by materialistic things rather than inner beauty. At the time these men were still unsuccessful and couldn’t support these high maintenance women. Their love lives are very similar. Both Daisy and Ginevra did love them but could not marry them because â€Å"Rich girls do not marry poor boys†. The women moved on but the men still loved them and were even more determined to become successful and win their lovers back. In the end both men were successful and earned a lot of money to move into the â€Å"elite class†. They so called conquered the â€Å"American Dream† But they were still unhappy. They didn’t have the loving family unit or white picket fence house instead they had excessive amours of money, designer clothing, expensive cars, big unfriendly mansions and a cold separated family. But both Daisy and Ginevra got married already to rich men who could support their lifestyles. They were both unhappy with their marriage. Fitzgerald meets up with Ginevra again and has a second and last chance to impress her and win over her love now that he was successful. They meet at a bar and he drinks and is out of control. He is rude and is not the way Ginevra remember the Fitzgerald she fell in love with and loses his chance. Gatsby gets a second chance with Daisy too. When he firsts meets her she seems different to him, Older and less bubbly but he still loves her. But he goes out to lunch with her and her husband and takes things too far trying to win her back and loses his final chance. Through time things have changed about each character but in their minds they were static. They were both imagining different visuals and personalities from their youths. Everyone in life gets older and matures. It did not work out in the end for both men. The American dream was twisted and all of the riches they earned were wasted because money cannot buy true love. It just was not ment to be. Even though money is up there with oxygen it isn’t everything. These men where searching for love and happiness and money was not going to buy it. The novel parallels to Fitzgerald’s life immensely. Its captures and llustrates many of the issues Fitzgerald suffered. He had constant implications with women in his life therefore he portrays them as shallow, ignorant, and disloyal in the novel. Fitzgerald used many of his emotions to influence his novel and that is why it mirrors his life so closely, as well as many of the other pieces of writing he has created. He is a gifted writer and lived a rollacoster lifestyle up until he died of a heart attack. If only he realized sooner how to prioritize his life he could lived much happier. It is unfortunate what he had to go through. But there is no reward for living life as a drunken partier.

Developing a Professional Philosophy Essay Example | Topics and Well Written Essays - 3500 words

Developing a Professional Philosophy - Essay Example From the discussion it is clear that most of the philosophers who were for the attachment theory thought that one’s security was a major factor in the relationships, the more secure one is, the more attached they become. The easiest way to know how much one is attached to someone is to know how you feel when you are away from them. It gives a clear indication about your feelings towards them. These were the discoveries of an early psychologist called Mary Ainsworth. She also came up with a technique that could be used to view the differences between attachments in children. The procedure was about exposing children to strange situations and then observes their behavior.This paper stresses that  the choice of models that people tend to admire differs. This depends on what values the person already has. The model is someone they consider attractive and powerful by their own standards. This means that the social-cognitive theory relies on information that had been priory attain ed. The values that the learner had got prior to the learning experience determine the type of model that they will choose to follow. Most people opt to choose models who they think are similar to them in most aspects. This makes it easier for them to try to imitate their behavior.  The main strength in skinners theories is that they rely on scientific tested and proven facts and not from speculations or word of mouth.

Middle East and International Relations Essay Example | Topics and Well Written Essays - 1500 words

Middle East and International Relations - Essay Example United Arab Emirates and Kuwait have shown their interests for the same, but Saudi Arabia sees this as disadvantageous to the regional cooperation in the region. Political  Concerns  Ã¢â‚¬â€œ With the mounting pressure of the international community to switch to democratic forms of government, there might by a ray of hope but the chances are still very few due to major groups and regimes still against democratization. Further, the weak, illiterate and unprotected citizens’ low demand for democracy and insufficient international pressure may not be sufficient for regime changes in the Middle East. Regional Clashes and Terrorism  Ã¢â‚¬â€œ the Arab – Israeli conflict is supposed to carry itself in the times to come and become a serious threat to the security of the region.  Also, since a major part global terrorism is being funded by the Middle East regimes, Terrorism will continue in more fragmented manner than before. Influence of China and India on the region –  China and India have emerged as the major power countries both as investors and consumers of the Middle East and this will tend to play an effective role in shaping the political as well as the economic reform of the region.  Ã‚  Moreover, in the wake of any changes in the regime structure, the Middle East refers to China and Russia as salient models than the US or any other democracy. Restoration of the  Shia  Community  Ã¢â‚¬â€œ the main impact of the US invasion on Iraq was the revival of the  Shia  community.  Shia  community is seen as a liberal party with an emotional  Ã‚  value and symbolism. Gaining power and acceptance once again into the society and political front in Iraq may lead to cross border harmonization of Iraq with other countries. A number of renowned  Shia  figures have spent time in Iraq and Iran and are now wiling to come back to Iraq, which may lead to significant political and social changes in the

The Dreaming Essay Example | Topics and Well Written Essays - 1000 words

The Dreaming - Essay Example It defines their values, beliefs and relationships. Knowledge of the Dreaming has promoted the development of the land. The aboriginals have many dreaming stories, which describe their own origins and how the landscape was formed. They also serve to teach children about various things, such as the world of nature and spirit, right and wrong behaviour, and social norms. As such, they are not merely stories, but expressions of their belief system that once also involved ritual and totemic associations (Tunbridge, 1988). In fact, they describe the history of the people, which was rich in culture and oral literature. Behavioural lessons include examples for demonstrating the importance of good manners, sharing, honesty, respect for elders, etc. The American ethnographer, Deborah Bird Rose, observed, â€Å"the inherent ethos of the Dreaming regarding human behaviour can be summarised as four basic laws †¦ [which] emphasise balance, response, symmetry and autonomy† (McBride, 20 00: 4). Balance is necessary for a system to be able to enhance the quality of life, and each part shares responsibility for sustaining itself and for balancing the others. Response emphasises the reciprocity of communication, and it reminds of the obligation to learn, understand, pay attention and respond. Symmetry ensures the parts in a balance are equivalent and that no one dominates another. Autonomy stresses, â€Å"authority and dependence are necessary within parts, but not between parts (Rose, 1993: 4-5 in McBride, 2000: 5), so no species, group or country should lead over another. A number of further important aspects of The Dreaming also deserve attention. One of these is that it assumes a considerable knowledge on the part of listeners. In particular, â€Å"there are allusions which can only be understood by those with comprehensive linguistic and cultural knowledge† (Tunbridge, 1988: xxx). Even an outsider who is culturally immersed would find some points difficul t to grasp, and some would only be able to be understood by the initiated. However, this shows the need to study a narrative within the context of its roots. Another aspect is change and ‘death’, which are dynamic qualities. For example, there are some accounts of the substitution of species, some site locations become lost due to changes in the social environment, and the accounts too sometimes change as they do in space. The latter demonstrates the need for adaptation due to both physical and social changes. As far as the characters in The Dreaming are concerned, the spirits (nguthuna) feature a lot besides people (yuras), animals, etc. They can assume a variety of forms including mammals and birds, but they have human powers and more besides. They also appear in various social relationships. Sometimes they appear as first stage initiates (vardnapas), sometimes with adult responsibilities, whereas sometimes they are punished for unacceptable behaviour. The Dreaming al so leaves behind certain ‘signs’ as evidence of the reality of events. These indicate the spiritual ancestors’ presence or passing. Sometimes a character could even leave multiple images behind during an event, which are different manifestations. These include marks such as in the form of rock carvings. All of these provide evidence that a Dreamtime Spirit has passed through the place and that the places â€Å"

Pathway Essay Example | Topics and Well Written Essays - 1000 words

Pathway - Essay Example Moreover, design thinking can be applied to several global issues like healthcare issues. I have completed the courses and learned about pathway themes in classes. Design thinking is used as a guide in designing of products and process in order to satisfy the customers. Innovation in products and services is also emphasized by design thinking. It is an analytical thinking process that will help me to achieve goals. My major is business management, and the courses that I took for my pathway are MGMT 6 (Business Ethic), MGMT 80 (International Business), and OMIS 17 (Business Computing). Design thinking will help me to analyze several issues and facts in international business practices. Moreover, the concepts of design thinking can be used to innovatively conduct a synthesis to formulate solutions to different issues. The concepts of design thinking will help me to analyze business ethics in the business practices of several global and domestic firms to find solutions to problems. Answ er 2 Analysis: Disciplinary Perspectives on an Issue Business practices of breastfeeding products are a global issue that can be examined through several approaches that are identified in MGMT 80 and MGMT 6. Nestle is one of the leading food product companies in global market. The company was engaged in some unethical business practices. The marketing strategy that Nestle implemented was unethical. These unethical marketing strategies have destabilized the potentiality of breast feeding products in several developed and developing countries. These in adequate strategies have affected the brand image and business performance of Nestle badly in the global market. The same kind of Issue can be looked at through the lens of International Business Practice. My MGMT 80 class studied the business practices of global firms. I have realized from the class that an organization that is doing international business practices must take into account the different customer standards. On the other hand, they must also be able to maximize their profit. For an example, Wal-Mart the leading retail chain in the global market had to face several problems regarding the selling of furniture in America. They had violated the environmental law by using the natural resources in an unethical way. Therefore, they had to stop the selling of wooden furniture. In order to regain their reputation they started several social activities. For an example, Wal-Mart delivered 100 truckloads of free goods, 20 million US Dollar in cash and food for 100,000 meals in order to help the people of US who were affected by devastating Hurricane Katrina. The social activities helped the company to once again maximize their profit. Applying the concepts of design thinking in Accounting and information systems, I can effectively appraise the business practices of global firms. Accounting and information systems have helped me to gather a concrete knowledge and understanding of business ethics issues in busine ss practices. The understanding of the issues and required analytical skills will help me to understand the business environment factors. These will help me in the near future when I will start my career in this competitive global market. Answer 3 Reflection: Looking Back and Looking Forward Learning about this pathway theme helps me to

Financial Accounting and Control System Essay Example | Topics and Well Written Essays - 500 words

Financial Accounting and Control System - Essay Example The company uses online platforms to assist in delivery services as orders are placed online. Associated British Foods is an international company with diversification into retail, ingredients and food. It is present in 47 countries on different continents, that is, Southern Africa, Asia, Europe, the Americas and Australia (Associated British Foods plc., 2014, p.2). The company operates in five different segments, each dealing with different products. The segments include retail, agriculture, grocery, sugar and ingredients. The sugar segment produces and sells sugar while the agriculture segment focuses on providing farmers with farm implements while buying their produce to supply manufacturers, processors and retailers (Associated British Foods plc., 2014, p.23). Through Primark, the retail segment operates retail outlets that up-to-date fashion merchandise in different countries. The grocery segment deals in groceries such as cereals and spices. The ingredients segment on the other hand deals with yeast and baking ingredients. It also deals with yeast extracts, lipids, and enzymes. In terms of the profit margin and the gross margin ratio, Associated British Foods has higher ratios comparative to Dairy Crest. That may indicate that Associated British Foods generates more profits than Dairy Crest (Fridson and Alvarez, 2011). Associated British Foods’ Return on Assets is higher than that of Dairy Crest. However, Dairy Crest has a higher return on capital employed and a higher return on equity. That may indicate that dairy crest is better when it comes to maximizing resources to generate profits (Bragg, 2012). The liquidity ratios indicate that Dairy Crest is in a better position to meet its obligations as they become due comparative to Associated British Foods. Dairy Crest registers higher liquidity ratios. From the ratios, it may be seen that although Associated British Foods

Advantages and Disadvantages of ID Tracking on Individuals Essay

Advantages and Disadvantages of ID Tracking on Individuals - Essay Example med residents to security systems, from home surveillance to guard dogs; human beings go to great extremes to secure themselves, their families, and their belongings. One suggestion to make people safer and impossible to lose; they suggest tracking them. Of course, the idea of finding a lost child instantaneously is ideal for a frantic parent, but others question whether your persistent location is an invasion of individual and personal privacy; not to mention that they have some less than properly addressed physical and technological inefficiencies that work against it. In order to understand the issues with tracking human beings it is best to understand more about the technology involved. Most people are familiar with GPS, which allows us to track our vehicles, our cell phones, our pets, and on occasion even our children (Collins, 2011).However, the newest technology being considered is Radio Frequency Identification, or RFID. There are three types of tags available. The RFID technology, when implanted is consider efficient and less likely to fail due to its protection from damage inside the body (Gilani, 2013).The other advantages, many experts say, is that it will help parents track their children, help families track elderly who are prone to wandering away, and for patients brought into the hospital in critical and non-conscious states; if their imperative medical information is carried within a tracking device it would make treating this patient easier. Unfortunately not everyone is as eager to see this sort of technology embraced. There are some ethical issues that arise, which include security of information. What and whom can guarantee that that information is not compromised? What if someone could â€Å"hack† into the system and locate your children without your knowledge. If ones medical information is there for emergency conveniences what prevents people from tapping into it? Implanted RFID can lead to a negative reaction within the body. Your body

Gender Roles in The Thin Man Essay Example for Free

Gender Roles in The Thin Man Essay The period of the 1930s was an offshoot of the â€Å"roaring twenties† or the â€Å"jazz age†, a time when women gained a heightened sense of prominence in the society after the First World War saw young men leaving their homes and their work in response to the nation’s call to arms (Freedman, 1974, p. 374). Towards the end of the war and at the beginning of the 1930s, women became more in control of their liberty, proof of which is their newly recognized right to suffrage (Murphy, 1996, p. 52). They became regular members of the social workforce, thereby giving them a renewed sense of control over their lives. The â€Å"flapper†Ã¢â‚¬â€young women who defied the norms of what a conservative woman is by engaging in casual sex and wearing short skirts, among others—took the center stage, so to speak. As for men, such circumstances only brought them closer to the temptation of pleasing the opposite sex. This is clearly portrayed in the 1934 film The Thin Man. In the film, Nick Charles and his wife Nora represent the life of married couples whose lives are characterized primarily by the attitudes of the social elites—fun meant enjoying martinis and sleuthing. In a way, the couple captures the gender roles of each partner during the 1930s. Nora was a wealthy heiress who had almost everything at her disposal. She was beautiful and seemed to have a passion for adventure owing largely to her living a life of liberty. She was the 1930s woman who saw life as the ultimate provider of adventure in all its daring forms. Nick was a handsome man and a retired private detective who previously investigated and solved murders. He was the 1930s man who was deeply entrenched with his passion for resolving issues no matter what it takes, much to the amusement of the female partner. In fact, Nora was more than delighted upon knowing that Nick accepted the task of investigating the disappearance of his friend Clyde Wynant and the death of Clyde’s former girlfriend, Julia Wolfe. It leaves little room to speculate that Nora was indeed the typical 1930s woman who seized her liberty as if it would never run out, putting her self to risky situations together with her man. She portrayed the woman who embraced the â€Å"flapper† culture with open arms, spending her time drinking alcohol or romantically engaging her partner. While she remained supportive of Nick like a female partner might usually commit herself into, she was on her own a liberal minded individual. For the most part, Nick played the role of the adventurous husband which perfectly complements Nora’s interest in the same. He was someone who lived every danger with such boldness. He was someone who sought the pleasure of his spouse—from accepting her request for him to take the case to completely allowing her to partake in his drinking sessions—no matter what the cost may be. It goes to show that Nick was a man who shared entirely similar interests with his spouse and will gladly fulfill whatever it is that will make his woman happy. It was his role to please his woman. On the other hand, it was the woman’s role to act is if she was herself a man, fully absorbed in exactly the same interests as the husband’s. Here we see the approximate gender roles prevalent during the 1930s. Men and women had more similarities than differences as far as their inclinations are concerned. To a certain degree, there was no â€Å"woman†. Woman drank, dressed and acted in an unconventional so that they may be desired by the opposite sex, and actively participated in fairly dangerous tasks. Her liberty stood at the very core of her character and this made her more appealing to every man. Towards the end of the film, Nick gives in to the implied gesture of Nora to spend the night together in the same bed. The scene is revealing insofar as it gives rise to the idea that women exerted a certain influence or power over men especially when it comes to passionate affairs. The 1930s woman had too much liberty, in fact, that she can do anything she pleases and become pleased in the end. Nevertheless, the 1930s man still had a lot to do with her sources of pleasure. References Dyke, W. S. V. (Director). (1934). The Thin Man. United States: MGM. Freedman, E. B. (1974). The New Woman: Changing Views of Women in the 1920s. The Journal of American History, 61(2), 372-393. Murphy, M. (1996). ‘ And All That Jazz’: Changing Manners and Morals after World War I. Montana: The Magazine of Western History, 46(4), 50-63.

Of mice and men Coursework Essay Example for Free

Of mice and men Coursework Essay I have been given the following question what does the novel show the reader about the authors view of the American dream? The novel mice and men written by john steinbeck examines two main characters George and Lennie who are travelling together in the hope of a successful dream. In my opinion the book strongly refers to the American dream and portrays how desperate they are for the dream to materialise. The American dream is constructed on the theme that anyone can achieve success so long as they work hard enough. The dream originated when many people immigrated to America. The majority of people leaving the countries were lower class people. The conditions virtually meant that the country would make them lower class for life. When Europeans left for America they were told that everyone would be landowner, they would live like kings and the streets were paved with gold. Everybody would live equally. This was a wonderful dream for the Europeans fleeing from the class system of their home countries. This soon became known as the American dream and had a huge influence on the American society, with hard working and strong willed people. In the book George and Lennie share a dream together, and this dream has several elements that refer to the American dream. George and Lennie believed that if they worked hard enough and ran up a stake they would be in a position to own their own farm. In the very first chapter George describes the dream when he tells lennie we are going to have a little house and a couple of chickens and a couple of acres of land and a cow and some pigs. At this moment lennie would interrupt and shout an live off the fatta the land. An have rabbits. Lennie was most excited and enchanted by the dream, as he would constantly ask George to tell him about rabbits. George tells lennie not to tell anyone about the dream; you almost get the feeling that George thinks that if the dream is shared the dream will be lost. This is shown when George says to lennie Dont tell nobody about it. Jus us three an nobody else. They lible to can us so we cant make no stake. However, because of the special bonding between George and lennie there is an aura about them that says the dream will be successful. This is typified when lennie says that the dream will have an happy ending because I got you to look after me, and you got me to look after you and that why. This continues to show that they have the belief and desire for the dream to succeed. In the novel candy an old swamper who works on the ranch also has a dream Candys dream is to have security. Security in his job, that he wont be sacked because hes getting too old, or because hes useless because hes only got one hand, this normally wouldnt effect someone now but in the time the book was set Candys chance of getting a job if he was sacked from the ranch would be minute. Because of this insecurity Candy is very scared of Curly and the boss. In the book when Curly first meets George he speaks nicely about the boss and said that at Christmas he gave them whisky. I think he lied to George about the boss in case George told the boss what he had said which would have been true but nasty. When the boss comes into the room Candy quickly makes up an excuse why hes talking to George and Lennie and gets back to work. He did this because he doesnt want to get in any trouble with the boss because the boss might sack him. Then Candy will have no job and will be too old to get another one in addition to this he cant retire and because he doesnt have any family to go to hell probably have to live on the streets. When he accidentally overhears George and lennie discussing the dream Candy wants to go along and be involved to. Now Candy thinks hes going to be leaving the ranch soon to go with George to his dream farm, his attitude towards Curly, the Boss and Curlys wife changes. When Curly starts on Lennie, Candy quickly rushes to his defence. Glove fulla Vaseline, he said disgustedly Referring to the glove Curly wears on his hand to keep soft for his wife. He is not scared of Curly and the boss anymore because if he gets sacked he feels he can just move on to Georges dream farm. With Candys newfound confidence he starts sharing his views and sticking up for other people such as Crooks the black stable buck. Curlys wife is verbally attacking Crooks, telling him how she can get him killed if she wanted too. Candy retaliates by saying, If you was to do that, wed tell Wed tell about you framing Crooks. He sticks up for Crooks, which shows he wasnt racist and that he also had a dream for a better society. This is that when you have worked and are getting old you would have money, a pension, and that everyone is treated equally like him and Crooks. This shows that the book reflects the time its set because Candy would probably have a pension and wouldnt have been able to get sacked without out a just cause in our time. Crooks is an illustration of the way in which loneliness can corrupt and destroy a man. Crooks has a double burden, he is not only a Negro in a society that immediately relegates non-whites to a sub-human status, but also a partial cripple in a society that values human beings simply on their ability to provide a service. Crooks dream is to be treated like a human and be accepted in society. Because hes black hes always been bullied and picked on by most of the others. Candy, George and Lennie are the only ones who dont regard Crooks as sub-human. Candy describes him as a nice fella. He is never allowed to go out with the other people in the ranch and has to stay in his own room in the barn, he hates everyone at the ranch because they treat him badly, he says to Lennie, They play cards in there, but I cant play because Im black. They say I stink. Well, I tell you, you all stink to me. While talking to Lennie, Crooks reminisces of his childhood. How his father owned a chicken ranch and the white children used to come and he would play with them, and how most of them didnt care about the colour of his skin and that they were nice to him. He recalls Instead of how he slept all alone now, he used to sleep with his two brothers. They was always near me, always there. Used to sleep right in the same room, right in the same bed-all three. He was happy in the past, dignified, because he wasnt alone and he was treated equally and he wants that back. In the whole novel we never hear the name of Curleys wife, she is always referred to as Curleys wife. This makes her sound like she is Curleys property, like Curleys shoes or Curleys horse. Maybe she doesnt deserve one, maybe that if she married Curley she would get a name. This reflects on her dream of equal rights for women. She is a very lonely person; she has no one to talk to except the men on the ranch who dont really listen to her. So to make them listen to her, or pretend to in most cases, she dresses provocatively to get attention. However Candy and others see her as a tart and shes always giving the eye. Even Curly doesnt notice her; he still goes out to the cat houses with the other ranch workers, instead of staying with his wife. She seems to be hurt by this, she says. Think I dont know where they all went?. I know where they all went. Curleys wifes dream is to be a star, when she was young, she was asked to go on a show, but her mother wouldnt let her. Film work was one of the few types of work you could get as a woman, it was every girls dream, but it was often only a scam to take advantage of young women. Curleys wife remembers how a man in the pitchers said he was going to write to her about being in the movies. But she says her mother stole the letter when it came, when really it didnt come at all. When Lennie killed her the writer says. The meanness and.. the ache for attention were all gone from her face. This means that she didnt have to try anymore and life wasnt just one long struggle for recognition. She had been released and was now more beautiful and alive than ever. However, from the moment Curleys wifes neck was broken George realised that Curley will want Lennie lynched and, even worse, that their dream had been shattered by Lennies actions. When George finally caught up with Lennie they discussed the dream one last time before George took Carlsons lugar and shot him. He was dead. To conclude I would say that the author has a very negative view of the American dream. All these dreams failed, George will never get his farm with Lennie, Crooks and Curleys wife will never have equal rights to a white man and Candy will always be in fear of losing his job.

A Review Of Valentino Marketing Essay

A Review Of Valentino Marketing Essay In a time when enterprises are fighting to survive and the market is uncertainty and instability for any company, we see the exponential interest towards luxury products and services, but this interest is not only about profitability and brand awareness; it is about structuring â€Å"Valentino† products and services offered within the spectrum of luxury. Today companies rely on traditional marketing models such as the 7Ps model but, as will be seen, these are argued to be insufficient for luxury products and especially inaccessible luxury products and services. Hence I propose other marketing models which take into account the identity and position of luxury products in general and the hypothetic position of Valentino in the Indian market. This includes an exposition of ideas, tangibles or intangibles and a complete understanding where the luxury product is offering and the important role Valentino SpA plays in the status of luxury. The intent of this document is to promote Valentino as a classical example of luxury fashion rather than explain the fashion industry specific. 2. BACKGROUND For over forty years Valentino Garavani, known to all simply as Valentino, has been one of the most prominent names in fashion, creating some of the worlds most elegant eveningwear and classic designs. Since Valentino released his first line in 1959, Garavani Valentino has made a significant impact on the fashion industry. In the 60s Valentino open his first boutique in Paris, introduced his signature ‘Red Valentino and launched its now famous ‘V label. In 1970 he launched his first ready-to-wear line, with boutiques following in Rome and N.Y. In 1986 he won the highest decoration possible in Italy, the Calvaliere di Gran Croce. In 1991, Valentino celebrated his â€Å"Thirty years of fashion† accompanied by famous celebrities like Elizabeth Taylor. In 1998, Valentino and his business partner Giancarlo Giammeti sold their fashion empire for  £211 million. In summer of 2008 Valentino shown his last collection and celebrated his 45th anniversary. He is a true fashion icon of the 20th century and has helped shape the image of men and women of the 21st century. Currently Valentinos new creative directors are Maria Grazia Chiuri and Pier Paolo Piccioli. Valentino also is one of the most popular brands in the Valentino Fashion Group S.p.A (VFG). The VFG S.p.A plays a vital role in the world of fashion and luxury, with a rich and well-diversified portfolio of products which includes clothing, accessories, and footwear for men and women. In the world of fashion and luxury, few players have gained the international fame the VFG S.p.A has achieved. It offers an array of complementary brands characterized by a consolidated global presence, excellent brand awareness, and strong product recognition as: * Valentino, featuring the prestigious brands Valentino (Couture and ready-to-wear) which products rates are between 24.180 Rs. and 558.000 Rs. , Valentino Garavani (Bags, shoes and accessories) which products rates are between 9.920 Rs. and 347.200 Rs. , Valentino Roma (ready-to-wear) which products rates are between and Red Valentino (ready-to-wear) which products rates are between 6.076Rs and 40.920 Rs . * Licensed brands MCS Marlboro Classics and M Missoni, in addition to its own brands Lebole, Oxon, and Portrait. Until 23 December 2009 there was three business units, which even included Hugo Boss which was relinquished on that date and therefore no longer a part of the consolidated group. Moreover VFG S.p.A owns 45% of US brand Proenza Schouler . The VFG S.p.A operates in over 110 countries, with more than 1,600 single-brand boutiques and 433 directly-managed shops. The Groups consolidated revenue for the 2008 financial year is approximately 2.206,9 million. More than 13.081 employees work in directly controlled companies and branches spread across 28 countries. Over the years, VFG focus has changed. The group now approaches the industry with a fashion-driven focus. It is more interested in offering proposals charged with irresistible value and original designs unlike any other company in the industry to integrate an extensive variety of products and trademarks by converging consumer unique and satisfaction. VFG serves steadily focusing on demands of an unwaveringly evolving cosmopolite consumer. VFG pretends to be the fashion worlds protagonist in the fashion and luxury sectors ensuring the highest quality standards in all market segments its serve pursuing excellence and innovation. 3. PESTLE: ANALYSIS STANDS FOR VALENTINO. OLITICAL: With the end of quota regime on January 1 of 2005, the prospects for Indian fashion industry look upbeat. Terror acts may affect trade negatively. CONOMICAL: Due to the India economy growth, consumer confidence is high and people like to spend on luxury items. Higher increased of mortgages may affect consumers disposable incomes. India has among lowest labor costs in the world. OCIAL: Indian older women (35+) tend to wear more conservative than younger. Indian women may see Valentino as something to be worn on special occasion. Valentino will offer distinction and exclusivity. ECHNOLOGICAL: The growth who lives younger lifestyles presents a further opportunity to manufacturers technological. Growing popularity of social networking encourages companies advertise and sale on line. The strength of India fashion industry rests on strong raw material availability and on the large number of skilled human resources. NVIRONMENTAL: The EPA, considers many textile (polyester) manufacturing facilities to be hazardous waste generators. USDA considers cotton has a significant environment footprint because the use of pesticides. EGAL: Inspectors have found clothes manufactured from some countries (included India) which widespread health risks and fraud from luxury brands. Possible changes in the marketing strategies. Manufactured process and product quality law could affect. 4. SWOT ANALYSIS: VALENTINO STRATEGIC PLANING METHOD. TRENGTHS: VFG S.p.A. has strong luxury brand recognition worldwide. Celebrities endorse Valentino on the Red carpet events and weddings. Product price is competing with its competitors. Existing consumers target group. Products available on-line (www.store.valentino.com) EAKNESS: No strong/massive campaigns. Prices are higher than other brands present already in India. Prices follow the same rates worldwide. PPOTUNITIES: Introduce a limited edition line for clothing perfumes. Raise Brand awareness across the Indian consumer market. Get collaboration with celebrities for limited edition collections. Serve as a sponsor in prestigious events (Miss Universe). HREATS: Indian population is not so aware about Valentino. Competitors as Dior or Louis Vuitton are already positioned in India. Indian luxury fashion designers are getting international recognition. Global economic downturn. 5. ANSOFF S MATRIX: VALENTINO GROWTH STRATEGY. 6. MARKETING MIX PRODUCT: Valentino offers to consumers unique, original designs unlike any other company in the industry (because of the brand history) which includes luxury brands as Valentino Garavani (womens foot wear, bags, small fur items, accessories) and Red Valentino (luxury womens wear), in addition perfumes and eyewear. PRICE: Valentino Garavani: 9.920 Rs. 86.800 Rs. Red Valentino: 6.076 Rs. 40.920 Rs. Perfumes: 2.480 Rs. 5.490 Rs. Eyewear: 11.780 Rs. 18.290 Rs. Valentino is target to exclusive women; prices are high but are value for quality, luxury, and exclusivity. PLACE: Valentino as a luxury fashion brand must be located in Indias luxury shopping destination DLF Emporio Mall in Vasant Kunj, New Delhi. PROMOTION: Valentino must be placed its ads in renamed fashion magazines like Vogue. In coordination with Valentinos press director organize fashion shows and events to create awareness. PROCESS: Valentino is focus on the demands of an unwaveringly evolving cosmopolite consumer hence Valentino should come up with customer service centre, Valentino Boutique, Valentino VIP list. All these facts made with excellence and innovation will develop a loyal relation between the customer and the brand. PHYSICAL EVIDENCE: Having Valentino Boutique at the strategic location and associating itself with Bollywood actors and movies and sponsoring high class events will insurance the top publicity possible. PEOPLE: From assistants to directors constitute the image of the brand. Hence establish an on-going dialogue between passion, experience, and knowledge will be a must to develop loyal relations. 7. PORTERS 5 FORCES: VALENTINO INDUSTRY ANALYSIS AND BUSINESS STRATEGY. 8. CONCLUSION This Marketing Audit is about how Valentino as brand has the potential to lead the luxury industry in India. The analytical tools used in this document have been developed to ensure that Valentino stays ‘in front of the pack in case that it has to battle with the areas of mass and intermediate luxury. This document is hoped that the reader will now have a clearer picture of what Valentino and luxury is and how difficult and important it is to manage a luxury enterprise and its brand.

Pros and Cons of MTBE in Gasoline :: Pro Con Essays

Pros and Cons of MTBE in Gasoline MTBE, or methyl tertiary butyl ether, is an oxygenate commonly used in gasoline in America, Europe, and other countries throughout the world. It is a compound created by the chemical reaction of methanol and isobutylene that is added to gasoline because of its high octane level, allowing gasoline to reach the required octane levels and still include a gasoline component. In addition, because it is an oxygenate, MTBE helps gasoline more fully combust, which increases performance and reduces the amount of harmful pollutants such as CO, VOCs, NOx, and particulates released into the atmosphere from automobile exhaust [EFOA]. However, opposition has recently arisen against the use of MTBE in gasoline. Every underground gas tank eventually leaks, and the gasoline is soaked up by the surrounding ground. MTBE is not soluble in water; therefore, when the gasoline leaks out of the tank, the MTBE pollutes the ground water (well water), and eventually the surface water also. In addition, though MTBE reduces the amount of most pollutants released from automobiles, it also produces a harmful pollutant, formaldehyde, when combusted [CECA]. Even worse, a study performed by a medical researcher from the University of Pennsylvania, shows that MTBE may be the cause of a seventeen percent increase in asthma among kindergarten students since it has been utilized in gasoline. The study also shows that MTBE has failed to improve smog levels in the years it has been in use [Jones]. Therefore, is MTBE good or bad? It is still early to give a definite answer, however the banning of MTBE in many states in the US in exchange for its most common alternative, ethanol, shows signs that MTBE is doing more harm than help. To be fair, if more strict legislation were to be passed to force gas stations to maintain leak free tanks, much of MTBE’s pollutant problems would be solved. Pros and Cons of MTBE in Gasoline :: Pro Con Essays Pros and Cons of MTBE in Gasoline MTBE, or methyl tertiary butyl ether, is an oxygenate commonly used in gasoline in America, Europe, and other countries throughout the world. It is a compound created by the chemical reaction of methanol and isobutylene that is added to gasoline because of its high octane level, allowing gasoline to reach the required octane levels and still include a gasoline component. In addition, because it is an oxygenate, MTBE helps gasoline more fully combust, which increases performance and reduces the amount of harmful pollutants such as CO, VOCs, NOx, and particulates released into the atmosphere from automobile exhaust [EFOA]. However, opposition has recently arisen against the use of MTBE in gasoline. Every underground gas tank eventually leaks, and the gasoline is soaked up by the surrounding ground. MTBE is not soluble in water; therefore, when the gasoline leaks out of the tank, the MTBE pollutes the ground water (well water), and eventually the surface water also. In addition, though MTBE reduces the amount of most pollutants released from automobiles, it also produces a harmful pollutant, formaldehyde, when combusted [CECA]. Even worse, a study performed by a medical researcher from the University of Pennsylvania, shows that MTBE may be the cause of a seventeen percent increase in asthma among kindergarten students since it has been utilized in gasoline. The study also shows that MTBE has failed to improve smog levels in the years it has been in use [Jones]. Therefore, is MTBE good or bad? It is still early to give a definite answer, however the banning of MTBE in many states in the US in exchange for its most common alternative, ethanol, shows signs that MTBE is doing more harm than help. To be fair, if more strict legislation were to be passed to force gas stations to maintain leak free tanks, much of MTBE’s pollutant problems would be solved.

The Significance of Chapter 34 in Jane Austens Pride and Prejudice Ess

The Significance of Chapter 34 in Jane Austen's Pride and Prejudice 'Pride And Prejudice' is a 19th Century romantic novel written by Jane Austen in 1813, it presents a true representation of society's expectations towards marriage and love at the time. It focuses on two central characters Miss Elizabeth Bennet and Mr Darcy and their love-hate relationship. Elizabeth the second eldest daughter of five sisters is an intelligent woman with a lively disposition, strong-minded determination and a woman who religiously sticks to her principles. As Mr Bennet says describing his daughter, "'Lizzy has something more of a quickness then her sisters.'" Mr Darcy on the other hand is an extremely handsome man but unfortunately very proud and detached and his character is considered rather aloof and disagreeable. "He was the proudest most disagreeable man in the whole world." In 'Pride And Prejudice' Jane Austen shows the reader how Elizabeth overcomes her prejudice of Mr Darcy's pride. Marriage at the time when the novel was written was perceived very differently to how it is thought of today. Getting married was seen as a necessity to gain financial security for the female, it was more of an arrangement, a business proposal to benefit both sides of the party. Love was not a prerequisite and nor was being in love a suitable reason to get married. As in the marriage talks with Elizabeth and her friend Charlotte Lucas, Charlotte sums up her view and every other woman's view on marriage. "'Happiness in marriage is purely a matter of chance.'" The reason for this being is that after a father died in the family the house and the land were meant to go to the oldest son, or in Mrs Bennet's case Mr Bennet's cou... ...ion is the incentive for Mr Darcy to write the letter to Elizabeth to try and change her opinion of him. "'Did it soon make you think better of me?'" Even at the end of the novel Elizabeth admits the profound effect that the letters had on her. "She explained what its effect had on her had been, and how gradually all her former prejudices had been removed." After the events of chapter 34 Mr Darcy's character changes significantly, because of Elizabeth he has overcome all his selfish and overbearing character traits which prevented her from loving him which was what he truly wanted as he was attracted to the "'liveliness'" of her mind. "'You taught me a lesson, hard indeed at first, but most advantageous. By you, I was properly humbled.'" This lesson he would have never learnt or experienced if it weren't for her refusal in the proposal of Chapter 34.

American poet Jack Kerouac Essay

American poet Jack Kerouac has been classified as the originator of the Beat Generation. He is known for his spontaneous confessional style, as well as his connection to Buddhism, Allen Ginsberg, and American self actualization. His rejection of mainstream 1950’s society is his trademark, and the core ideal behind the beat-nick culture he helped spawn. Jack Kerouac was born Jean-Louis Lebris de Kerouac, to French-Canadian parents, in Lowell, Massachusetts. Kerouac was raised fluent in French, and didn’t start learning English until he was six years old. While attending Boston College and Columbia University, he demonstrated extraordinary athletic ability in the game of football, until he broke his leg. After losing his football scholarship, Keroauc moved to New York. There he met the makeup of the group that would later be known as The Beat Generation poets. This group consisted of: John Clellon Holmes, Allen Ginsberg, Neal Cassady, William S. Burroughs and Herbert Huncke. He left the company of these men to join the United States Navy in 1943, from which he was discharged during WWII, for the psychiatric measure of having an indifferent disposition. This is suspected by many to be the spark that inspired him to write his first work The Town and City, as well as On The Road. Many of Kerouac’s works were often rejected upon first submission to publishers. He was often overlooked, due to his experimental style, and socially conscious views. Not to forget, his excessive tendency towards drinking. This obsession with alcoholism is eventually the cause of his death in 1969, when he dies of internal hemorrhaging due to cirrhosis. Jack Kerouac has a very distinct and original style. Upon first evaluation of his style, his work might be deemed as cliche, or showy self loathing libation; but it must be remembered that, Kerouac was one of the first to adopt his free flowing form of poetry. He is also noted for connecting his poetry to the beat-nick poets. Kerouac is most commonly referred to as the King of the Beats and the Father of the Hippies. This is largely due with the fact that his poetry is most immediately inspired by Jazz music, specifically bebop by Thelonius Monk, Dizzy Gillespie, and Charlie Parker. He compiled this Jazz influence with a love of Buddhist studies, specifically Gary Snyder. The name he dubbed his new found form is Spontaneous Prose. It is often compared to the literary technique known as stream of consciousness, which is often deemed as a literary mirror of a writer’s thought process. While writing, Kerouac took the first thought or line that came to his mind and went with it. This technique is most recognizable in his novels Visions of Cody, Big Sur, Visions of Gerard, On the Road, and The Subterraneans. The core concept this method revolved around is a breathing technique very similar to that of Jazz, or Buddhist meditation. It is most evidently represented by a dash mark in place of a period. The practice of improvising words based on implied or inherently inferred meanings was another aspect of Spontaneous Prose. . The core concept this method revolved around is a breathing technique very similar to that of Jazz, or Buddhist meditation. In his statement on Belief & Technique For Modern Prose, in his top five pieces of advice Kerouac says, 1. Scribble secret notebooks, and wild typewritten pages, for yr own joy 2. Submissive to everything, open, listening 3. Try never get drunk outside yr own house 4. Be in love with yr life 5. Something that you feel will find its own form (Kerouac) This is more the literary technique of an experimental thinker than actual literary scholar, or poet, during this era. Despite this, his style later becomes the format taught to most contemporary writers aspiring to be professional. Kerouac never really edited his poetry. In fact, the majority of his work was edited by fellow Beat Generation pioneer Donald Merriam Allen, who also served as an editor for Ginsberg. Acclaimed photographer Robert Frank made a short film personifying many Beat ideals called Pull My Daisy, in which Kerouac is scene reading his work in the films opening. The film itself is also based a play written by Kerouac. The Beat Generation is an uprising that formed mostly on some of America’s best-known college campuses in the mid to late 50’s. It influenced students in the early 60’s to seek hard hitting answers to some of the complex questions posed to their generation. Addressing ideas like the coexistence of wealth and poverty, along side with racial prejudice resulted in the beat-nicks forming what would be considered the American New Left. An example of this is the Students for a Democratic Society (SDS); which founded at the University of Michigan in 1960, it became one of the key organizations formed in reaction to Beat ideals. The core belief of this student body was that Americans should practice direct democracy as apposed to representative democracy. This stemmed largely from the strict nature of Universities during that time in which students felt they were just numbers in a system dictating their existence. These students were also known for being supporters of the Black Power movement. These groups are also historic for being the most visible resource for developing protests against the Vietnam War. This New Left was the child that the Beat Generation gave birth to, and its influence on American culture can be credited for many of the sociological changes in our society today. Jack Kerouac, along with the rest of the beat-nick poets, can be credited as well. They were the flame that sparked this generational chain reaction. In sum, when I read Kerouac’s work, I can’t help but notice that many ways his style has been adopted by American culture. The ideal of the creative minded young artist bathing in libation and pondering death and social inadequacies is the main image adopted by the majority of Rock n Roll groups today. The majority of these bands probably don’t even know of Jack Kerouac. I’m not saying he was the first poet, or artist, to get drunk and create; but, I do acknowledge the ability of his free will to inspire so many others around him to create the cause to social change. He is pioneer and a leader, because he is fallowed beyond the grave. Work Cited Anderson, James C. â€Å"Robert Frank. † Microsoft Encarta 2006 [CD]. Redmond, WA: Microsoft Corporation, 2005. â€Å"Jack Kerouac. † Wikipedia, The Free Encyclopedia. 30 Jan 2007, 22:03 UTC. Wikimedia Foundation, Inc. 2 Feb 2007 http://en.wikipedia.org/w/index.php?title=Jack_Kerouac&oldid=104426491

Statistics Summary Essay

Statistics is commonly known as a tool used to make decisions, but the official definition of statistics, according to the textbook, is â€Å"The science of collecting, organizing, presenting, analyzing, and interpreting data to assist in making more effective decisions.† (Lind, Marchal, & Wathen, 2011) There are two types of statistics, descriptive, and inferential. Descriptive statistics provide information that can be used to show changes such as growth or decline in the area of study. Inferential statistics provide information about a specific topic of study by gathering information from samples. The science of statistics is also divided into levels, depending on certain characteristics of the information being analyzed. The first level is called nominal and contains data that is simply counted by category, such as the number of red cars on a car lot, or how many boys or girls are in a classroom. Another level is called ordinal. Ordinal data includes data that can be ranked in a certain order such as satisfactory ratings and championship rankings. The next level in statistics is called interval. Interval level not only ranks the data, but reflects a measurable difference between values. An example of this could be average inches of rainfall. The final level of statistics is called ratio. Ratio level includes data that is ranked, reflects a measurable difference between values, and also assigns a meaningful value to zero. An example of ratio data could be the number of positions filled in a company. Statistics is used for everything from estimating highway/bridge traffic to determine structural safety, to percentage of growth in population to determine adequate classroom space in schools, to the average units of water used per household to establish monthly water rates. Statistics, used formally and informally, affects nearly every aspect of our lives. Reference Lind, D. A., Marchal, W. G., & Wathen, S. A. (2011). Basic Statistics for Business and Economics (7th ed.). New York, NY: McGraw-Hill/Irwin.

Marketing of 15 inch multimedia TV system

The 15 inch multimedia LCD TV system is a high resolution system just like the 17 inch one. The 15 inch multimedia LCD TV is capable of displaying the different features that are possessed by the 17 inch one. The main reasons why the 15 inch TV system has lagged behind in terms of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among other few shortcomings. Despite all these shortcomings, this TV system has the advantage of being cheaper hence it can be afforded by many people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system. By looking at a spectrum of several options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more practical and achievable in the prevailing circumstances. This is serous advertising and sales promotion of this product (Don E Schultz, 1997). All seems not lost yet because the product is operating slightly above the break-even-point and therefore if a serious adverting and sales promotion is done the trend can change. Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other marketing activities other than personal selling, advertising and publicity and is intended to stimulate demand for the product i.e. consumer purchasing and dealer effectiveness. Both advertising and sales promotion are part of what is referred to as the marketing communication mix or promotion mix (http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html) How it is to be done There are several approaches that should be applied in advertising. Advertising is intended to influence long term buying behavior. One way of achieving this goal is through placing adverts continually in the press media i.e. daily newspapers and magazines. Through this it is expected that the adverts will reach out to a large population in the country or the market area. The other means / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should portray all the positive aspects of using the 15 inch TV system. The visual aspect is likely to create more demand in the short term and also in the long term. Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches. Sales promotions should also be done. This could involve issuing coupons, free samples, refunds and rebates, premiums or gifts, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like â€Å"something extra† like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits. Conclusion It is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for raising sales volume for this product can effectively use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales. References 1. Advertising and publicity available at http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html assessed on Feb. 1, 2008 2. Julian Cummins, (1997). Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Prentice Hall 3. Don E Schultz (1997). Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques†¦ and How to Use Them. Prentice Hall         

Equirements for the Corporate Computing Function Essay

From Table 3. 1, speculate why the fifth point, â€Å"Meet information requirements of management†, is in the CIO’s list of nine (9) points: Meeting information requirements of management is a key focus for many organizations. Companies are constantly looking for ways to improve how they manage information. Information is essential for any decision making process and day-to-day operation. Therefore, it is important that information is managed and disseminated properly throughout the organization. Management use information to establish policy and strategic planning. It is extremely important that organizations meet their information requirements of management. Ian Linton (2013) suggests that managers need rapid access to information to solve strategic, financial, marketing, and operational issues. Therefore, it is paramount that organizations evaluate their informational needs of management. The operating environment of today’s organizations demands timely, efficient and effective management of information to make informed and up to date decisions. Consequently, requires readily accessible information at their disposal in order to be effective managers. If an organization is to be successful, it must be an excellent steward of data. On the other hand, technology is constantly on the rise. As it produces higher efficiency, access, and integrity with improved ways to organize and manage information. At the same time, the IT staff maintains the responsibility of confidentiality, integrity, and availability of the organization’s intellectual property. To meet these needs, organizations must increase their awareness of the available criteria for evaluation of management informational needs. Information is power and must be managed properly. Organizations need to consider the latest relevant technological advancements for their business to stay competitive and gain competitive advantage (Nichelson, 2013). Managers are critical elements of an organization; thereby, demanding quality, accuracy, and efficiency to move their business forward. The decision making process is greatly influenced by the relevance and quality of the information available to its management. Imagine only three (3) points are to be rolled out in the first phase. Evaluate each point to determine the most important three (3) for the initial rollout phase: Although, all are key points. After ample consideration, the initial rollout phase should consist of the following: 1) Provide computing capability to all organizational units that legitimately require it. 2) Meet information requirements of management. 3) Provide computing services in a reliable, professional, and technically competent manner. I believe the three (3) points chosen are high valued and critical to the organization. All departments must have readily accessible information to perform their jobs to be productive. By means of distributed computing of low cost servers, workstations, and personal computers will provide the widespread use of small computers to provide highly individualistic service to all departments. At the same time, allow users to establish and maintain autonomy in their day-to-day operations while improving departmental productivity (Stallings, 2009). In this instance, deploying inexpensive systems make it possible for organizations to disperse their computing capabilities. Thus, no longer relying on centralized infrastructure to provide services. Obviously, it make sense as a first measure to acquire information from all departments, thus meeting the requirements for the corporate computing function and the information needs of management. Recommend one (1) additional point the CIO should include in order to ensure the topic of security is addressed in the mission statement. Explain your rationale for the inclusion: Information security enabled by technology must include the means of lowering the impact of intentional and unintentional errors entering the system and to prevent unauthorized internally or externally accessing the system ? actions to reduce risk data validation, pre-numbered forms, and reviews for duplications. It is crucial that the mission plan include the provision of a disaster recovery and business continuity plan. On the other hand, there is much more intrusion activity today than ever before. Obviously, there is an increased concern for attacks through companies’ network in an effort to either commit malice or affect the integrity of an organization’s most valuable resource. Therefore, it is important that companies do not get complacent in their IT infrastructure security. The fact of the matter, there is no perfect system; however, it behooves organizations to protect their information by way of reducing threats and vulnerabilities. Moreover, Whitman and Mattord (2010) said it best, â€Å"because of businesses and technology have become more fluid, the concept of computer security has been replaced by the concept of information security. Companies must realize the importance of information security and are allocating separate budget and human resources for it. It has matured into a separate business enabler function in many organizations. Organizations now face myriad regulatory requirements and the need to manage risk and information theft. Therefore, it is important for organizations to staff people with specific skills so that information assets are safe and the continued integrity of information is assured (Whitman & Mattord, 2010). Finally, many businesses today are not adequately prepared for an interruption of services. Therefore, it becomes necessary to establish both business disaster recovery and continuity plans to protect the organizations from complete devastation. According to Whitman & Mattord (2010), â€Å"the mission statement is the follow- up to the vision statement. If the vision statement states where we want to go, the mission statement describes how we want to get there. References Linton, I. (2013). The Role of Management Information Systems in Decision Making. Retrieved from http://yourbusiness. azcentral. com/role-management-information-systems-decision-making-1826. html Nichelson, B. J. , Ph. D. (2013). Keeping Up With Technology. Retrieved from http://entrepreneurs. about. com/cs/beyondstartup/a/keepinguptech. htm Stallings, W. (2009). Business Data Communications, Sixth Edition (Custom Edition). Upper Saddle River, New Jersey: Prentice Hall Whitman, M. E. , & Mattord, H. J. (2010). Management of Information Security (3rd ed. ). Boston: Course Technology-Cengage.

Cosco Business Model Analysis

The ancillary are businesses that is in or next to the warehouse to extend the product and services to make the costumers more satisfied and to shop more frequently 2. Is Cost supplying, manufacturing, or retailing its product? Cost is an intermediate between the manufactures and the retailers, but is still a retailer that sells to the end user. Cost Is a sort of a retailer that buys most of their merchandise directly from manufactures and sells It In warehouses to members who are Involved with some sort of business. Members can be business and Individual with a evidence of business existence). Cost Is also offering services to their embers as gas stations, car washes, one-hour photo centers and so on. 3. Who is the end user of Costs product? Other businesses (EBB) but also individuals with a member card can shop at Cost warehouses for personal use. What does the business need? O Key activities/ capabilities- Cost has a great power to put pressure on the suppliers to lower the price as they buy huge volumes.In that way Cost can sell their products to a lower price o Key resources ; Intellectual property (name, trademark, copyrights , patents, trade dress)adds value and its one of the most important factors in Costs success. Important factor cause of the high competition in the retail business. ; Own warehouse* everything internally o Key partners Services as check printing services, auto and home insurance, online investing do provide benefit for the members, Are generally provided by a third-part and vary by country and state. This service separate Cost from their competitors ; What does Cost offer? Value Proposition- tiny range – Limit specific Items pallets and ranks- simple display – low prices o Performance- custom oriented – additional products, services, and warranty o Many of their consumable products are only offered for sale in case, carton or ultimate-pack quantities = for business o â€Å"Getting the Job done† – Ca r wash, insurance, check printing, food court* services to makes shopping and life easier for the customers, and encourage members to shop more frequently o Design brand/status- Important success factor o Price/ cost reduction Offer lower prices because of the high sales volumes and rapid inventory turnover.That combined with the operation effectiveness by volume purchasing, effective distribution, reduced merchandise (self-service warehouse) creates a lower gross margin and Cost can therefore sell their products for a lower price. Just in time o Risk reduction Cost has a strong brand name and has members who pay to be able to buy there. Combined with a high member satisfaction that generally accepts return of merchandise, and a 90 days return policy, technical support, extended warranty on electronics. Accessibility Online shopping to provide their members a full accessibility with home delivery o Convenience/usability Who are Cost serving and how are they reaching and taking care of them? O Costumer segments Mass market- Segmented- Business and special members o Channels – Costumers can buy it in store or online Dedicated Personal assistance- provided by a third party (customer services) ; Self service- Key factor- self service lower the labor cost ; Automated services- membership, CRM Communities – magazines, coupons* keep members and attract new How are we financing the business?

The US Footwear Industry Essay Example | Topics and Well Written Essays - 750 words

The US Footwear Industry - Essay Example Comfort Shoes is trying to target health conscious customers of all ages and genders in order to develop a potential customer base. However, the organization is planning to implement an online business strategy in order to achieve potential competitive advantages. At the initial stage, it may face some difficulties in finding effective employees necessary for effective business operations. The case study will analyze the scenario and discuss the case problem to make the readers understand the purpose of the study. Overview/Analysis Several organizations are trying to capitalize on the potential business opportunities that are developed due to globalization and the technological revolution. Comfort Shoes is a newly developed organization. The organization is trying to implement advanced technology in its business processes in order to meet the satisfaction level of target customers. The online shopping facility can help the customers to reduce their consumption time. At the initial st age, it is quite hard for the organization to cope with the start-up challenges. It is not easy to grab the market share of existing leading organizations through this strategy. Comfort Shoes is trying to raise capital from venture investors through the help of their business plan. Setting up an effective and fast server for online marketing activities is quite important for an online retail organization. It is necessary for the organization to conduct an effective market survey in order to determine the growth of online retail marketing. The organization is planning to provide advertisements on several social media networking sites. It is another costly effort. On the other hand, several leading footwear organizations have adopted information technology in the business processes after achieving a significant growth rate and market share. Customer awareness is another key thing for the newly developed organization. It is only focusing on online activities rather than utilization of several kinds of promotional media. It is quite important for the organization to manage cost at the initial stage of the business process. In addition, the organization should think about the implementation of unique promotional strategies to attract target customers. Status Report The management of Comfort Shoes understood the risk of intense market competition and market saturation. They did some adjustments in their marketing strategies before the implementation of online marketing activities. The marketing managers of the organization suggested the managing director of the organization to organize an urgent meeting with the stakeholders regarding this issue. The marketing manager told that the organization should conduct a real-time primary market research to understand the market trend and customers. He proposed that some executives of the company should be assigned to conduct a market research activity through the sample survey method. A questionnaire should be distributed to the people of all ages. According to the instruction, the executives conducted a survey by distributing a prepared close-ended questionnaire (Appendix). After the completion of data collection, the organization reviewed the answers. 78% of total respondents shared that the organization should try to follow print media, digital media and online promotional strategies to enhance customer awareness. After getting the outcome, the stakeholders committed to help the organization for the promotional activities. Case Problem The managing director of Comfort Shoes was concerned before the sample survey process that the management team of the organization did not avail sufficient information to make a valid decision for the future business perspective. Demand for

The major challenges for China; Why the past successful export-led Essay

The major challenges for China; Why the past successful export-led growth model cannot continue; How the Chinese economy should be further reformed - Essay Example Despite all these down turns, there is hope for the resurgence of this economy; the Chinese government has re-embarked on strategic plans that would enable resurrection of its previously steadily growing economy. A country with settled political situations, democracy and that is well equipped in terms of technology has all the privileges to kick start the road to an impressive economy. The Chinese economy has been one of the most consistent and swiftly growing with a sustainability growth rate of 10% (Naughton, 2007). China has portrayed a dynamic and unrivaled density; however, it is still transforming from two transitions as first, it â€Å"is still completing its transition away from bureaucratic socialism and toward a market economy† (Naughton, 2007, p. 4). Naughton further explains the second transformation with which China is transforming, which is the fact that â€Å"China is in the middle of the industrialization process, the protracted transformation from a rural to an urban society† (2007, p. 4). These two transitions are still far from completion and therefore China still has challenges. The Chinese economy can now be compared to those of developing nations. While this economic similarity exists, so do the challenges. One of the crucial challenges that have been faced recently due to the transition is the shift from the socialist type economy to the market based economy. This challenge was however fixed but again, it led to the rise of another challenge related to development. According to Naughton, these challenges are â€Å"the need to invest in human skills and physical infrastructure, the need to create effective institutions, and the need to protect underprivileged and vulnerable sections of the population† (2007, p. 5). Although there are many positives related to the growth such as improved living standards, many Chinese have fallen in the hands of uncertainties marred with risks. Majority

GREECE Essay Example | Topics and Well Written Essays - 750 words

GREECE - Essay Example Beautiful nature, geographical position and warm climate make Greece attractive for immigrants. â€Å"Greece's geography, which became especially important after the formation of Europe's borderless Schengen Area, has also contributed to the country's transition to an immigrant-receiving nation. Positioned at the southeastern "gate" of the European Union, and with extensive coastlines and easily crossable borders, Greece has become a common transit country for those seeking entry into Europe† (Kasimis 86). Actually, with the development of globalization, migration became very active. Now it plays a very important role and is defined as â€Å"function of changes in the international division of labor and reconstructing of the global economy, which entails rapid and massive movements of productive factors, including capital and labor† (Icduygu 294). The number of immigrants in Greece is very high. Immigrants from Albania amount to around 60% according to the data of the y ear 2012. 1990s were the period of active immigration from Asian states that now is mostly illegal: illegal immigrants usually come from Iraq, Turkey, Afghanistan, etc. There are a number of factors that influence migration. Poverty is considered to be the most important factor that makes people look for better life in a foreign country. The second important factor is armed conflicts in the countries that made people leave motherland and many of them came to Greece that always has been attractive by its geographic location and financial stability. Active immigration from Asian countries has grown into a serious problem for Greece. Moreover, only small part of immigrants is registered, the rest are illegal. The government of Greece is very concerned about the issue as the number of immigrants is becoming so high that it is very difficult to control the immigration. Some actions have already been done in this direction, but the government still can’t establish the appropriate c ontrol over the issue. The absence of legal protection, racial intolerance that inevitably occurs in the society with very high number of immigrants, and bad working conditions turns the foreign labor into exploitation. In general, immigration in Greece is treated negatively and considered to be undesirable and troublesome for the society and economy of Greece. Speaking about natural resources, it is essential to admit, that Greece does not have plenty of them, so import is needed. The main are marble and petroleum. Last time Greece is concerned about the reduction of petroleum reserves. Aluminum, nickel and magnetite can be also found in Greece. In the 1970th Greece was going through the economic development, this period is characterized by active industrialization. Simultaneously, country started facing serious problems connected with environmental pollution. The situation is especially serious in Athens that faces heavy air pollution. Pollution leads to spread of respiratory illn esses and in addition spoils the monuments Greece is so proud of. In order to overcome this problem, the government has to build a number of stations to monitor pollution. These steps helped reduce the pollution. â€Å"Greece should soon begin to see further environmental progress as a result of management and financial efforts made since the mid-1990s. Its environmental policy has been modernized and driven by EU environmental legislation, a search for improved quality of life in the larger cities (Athens, Thessaloniki) and, to some extent, the

Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words - 1

Global marketing ethic and culture - Essay Example Despite this, there are controversies about this proposed takeover as the employees of the Cadbury have lined up in London to protest against this takeover owing to the job losses that they may incur. Similarly, Kraft’s shareholders specially its largest shareholder Warren Buffet is worried about the mounting debt that the firm has taken in order to materialize this deal. Thus the issue is not just limited to the takeover of one international firm by another but it also carries with it the different ethical consequences. Apart from this there will also be issues regarding the culture as well as global marketing theory which need to be understood and analyzed in order to properly evaluate this proposed merger. This paper will therefore attempt to provide an objective analysis of the takeover by providing detailed analysis of the markets where both the firms are operating currently, relative advantages of the takeover to both the firms as well as implications for the stakeholders of the firm besides dwelling upon some of the ethical issues. Organizations enter into mergers and acquisitions for variety of reasons however, strategic reasons for takeovers are considered as most critical. Gaining entry into new markets, achieving synergy as well as diversification are some of the most important reasons that may be behind the takeovers of the firms.(Kummer,2008). Thus takeovers can either be strategic in nature or they can be financial in nature too. Financial takeovers are often done in order to gain quick gains due to market in-corrections and as such organizations engage themselves into such takeovers in order to gain monetary benefits rather than gaining strategic advantage over their competitors. It is also critical to note that the cross border takeovers and acquisitions are often made in order to overcome the entry barriers that may restrict the firms to gain an entry into a new market on its

Consumer Attitude Moulding for Korean car Imports in Australian Market Essay

Consumer Attitude Moulding for Korean car Imports in Australian Market - Essay Example ative characteristics, here the attitude hierarchy would be cognitive then affect, how the consumer feels or first chose emotional then rational, you will not act on it before you go through a cognitive and emotional process (Foxall, 2002). You will make sure that you look at as many features as possible and go through intense emotional processes, instead of depending on your mood while looking at a car. For example if you have a family you will consider a mini-van over a convertible because of the added benefits and features, you will then see if you will enjoy the car, how will your family like it is it giving you the satisfaction you want, and then you will finally decide on the connotation, whether you want to buy it or not. This goes for all products that require high involvement of the consumer. (Windham & Orton, 2000) As a strategic Marketing manager for a new line of South Korean cars in Australia I have to consider many things about the product. As a Strategic Marketing Manager I should have in-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy, I should be able to develop Frameworks for analyzing customer preferences and enhancing customer relationships and should be able to Build and manage brand equity with effective market communication. (Chernev, 2007) (Stanford, 2008) Hyundai and its auxiliary Kia are currently the 7th largest car group in the world, just after companies like GM, Ford, Toyota, Renault-Nissan, Volkswagen and DaimlerChrysler. It is also one of the fastest rising companies and a formidable rival to Western car makers. With the benefits such as low labour and parts cost in Korea and the government’s policies that favour the car industry, Hyundai and Kia are able to price their cars much cheaper and at an affordable cost than Western and Japanese cars. At the same time, the company has been able to improve its engineering and quality standard swiftly in recent years,