Reveille - Laced free essay sample

Reveille grabbed my eye when I previously listened toLaced and heard the melody Butterfly. Butterflymay not appear to be a bad-to-the-bone tune title, however dont let the name fool you. It isawesome on the grounds that it mixes elective stone and rap. With the mix of thesemusic styles, Reveille frames its own kind. Bound isReveilles debut collection and pretty much every tune is acceptable. I think this band is one ofthe best out there today. Their stunning beats and verses make certain to keep a crowdmoving. On the off chance that you are into elective musical crews like Limp Bizkit and Korn, youlllove Reveille. Lead vocalist Drew Simollares mixes music with singing andrapping. His verses are extremely innovative and make you take a gander at things from adifferent point of view. Be that as it may, Reveille would be nothing without no-nonsense guitaristsGreg Sullivan and Steve Miloszewski, magnificent bassist Carl Randolph and JustinWilson, maybe perhaps the best drummer on the planet. These five performers areall adolescents and make Reveille totally unique. We will compose a custom exposition test on Reveille Laced or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page With the privilege motivationand assurance, Reveille will ascend to the highest point of the music business.

Marriage and Family Therapy in Connecticut

Unique The motivation behind this paper was to examine the laws that oversee marriage and family treatment in Connecticut. A person who means to fill in as a marriage and family specialist (MFT) in Connecticut must have a postgraduate qualification and work understanding of at any rate one year so as to be licensed.Advertising We will compose a custom coursework test on Marriage and Family Therapy in Connecticut explicitly for you for just $16.05 $11/page Learn More MFTs are permitted to unveil classified data about their customers when requested by a court. Additionally, favored correspondence can be unveiled if the customer is probably going to hurt himself or others. In spite of the fact that MFTs are permitted to give secret data to outsiders as a notice, the obligation to caution isn't a prerequisite in Connecticut. Presentation This paper will concentrate on marriage and family mentoring or treatment calling in Connecticut. In such manner, it will talk about the licensure proce dure and the extent of training in Connecticut. Also, it will examine as far as possible to secrecy, favored correspondence, and the obligation to caution or ensure. Procedure of Obtaining Licensure The initial phase in acquiring a permit to rehearse in Connecticut is to meet the accompanying prerequisites. To begin with, the candidate must have a postgraduate qualification in marriage and family treatment. The degree program must be affirmed by the American Association of Marriage and Family Therapy (AAMFT). Second, the candidate is relied upon to give proof of having taken part in managed temporary job in the field of marriage and family treatment during their preparation (DPH, 2014). Third, the candidate is required to have work understanding of at any rate a year in the wake of finishing a postgraduate certificate program. During the a year, the candidate is relied upon to increase commonsense aptitudes by cooperating with customers straightforwardly to offer guiding administrat ions. Be that as it may, candidates who are as of now authorized in different states are not required to show proof of earlier work experience. Third, the candidate must take and finish the National Examination in Marital and Family Therapy. The assessment is ordinarily given by the Association of Marital and Family Therapy Regulatory Board. In the wake of meeting all the prerequisites, the candidate is relied upon to send their solicitation and the application charge to the Professional Counselor Licensure Board (DPH, 2014). What's more, supporting records, for example, transcripts must be sent to the board by the foundation in which the candidate got the significant preparing in marriage and family treatment. When the application is checked and affirmed by the board, the candidate gets a permit to practice.Advertising Looking for coursework on brain science? We should check whether we can support you! Get your first paper with 15% OFF Learn More Limitation to Confidentiality MFT s are required to keep up classification by maintaining a strategic distance from unapproved sharing of the data about their customers with outsiders. Notwithstanding, the client’s right to classification is constrained under the accompanying condition. In any case, MFTs are permitted to uncover data or records relating to their customers for analysis and treatment purposes. For this situation, a MFT can impart the data about the customer to experts, for example, doctors and emotional wellness specialists to assist them with choosing the correct clinical mediation. A court request can likewise prompt the divulgence of the data or records of the customer. For this situation, a MFT might be required to give classified data as proof that is acceptable in a court. Be that as it may, the data may be utilized to decide the case to which the customer is a gathering. Favored Communication Privileged correspondence alludes to the â€Å"exchange of data with regards to an expert relat ionship in which the beneficiary is shielded from constrained exposure in a court proceeding†. This implies MFTs can't be constrained by a court to uncover any advantaged correspondence without the assent of their customers. In Connecticut, favored correspondence is restricted under the accompanying conditions. In the first place, advantaged correspondence can be uncovered in case of a court-requested assessment. This applies when a court requires data about the client’s mental or state of being during a court continuing. Second, the client’s data can be shared if the customer guarantees that their psychological or state of being must be considered during a court continuing. In this unique circumstance, the contradicting party has the privilege to differ with the customer about the case. Thus, the court and the contradicting gathering should get to data about the client’s mental or physical condition. Finally, advantaged correspondence isn't secured if t he MFT accepts that the customer is a risk to himself as well as other people. This implies a MFT can reveal favored correspondence to the police or potential casualties to shield them from being hurt by the customer. In any case, further divulgences are precluded after the MFT gives sufficient data to secure others. This aides in securing the clients’ protection before they carry out a wrongdoing by causing hurt. Obligation to Warn Duty to caution alludes to the MFT’s commitment to alert or tell outsiders or law requirement officials about a customer who is probably going to hurt himself as well as other people. As per Conn. Gen. Detail.  § 52-146 p(c) (2), a MFT is relied upon to give a notice in the event that he trusts in compliance with common decency that retaining private data about a customer presents wellbeing and dangers to the public.Advertising We will compose a custom coursework test on Marriage and Family Therapy in Connecticut explicitly for you for ju st $16.05 $11/page Learn More In this regard, a MFT doesn't need to look for the client’s agree to unveil data that is considered confidential. The primary restriction in applying the obligation to caution rule in Connecticut is that giving an admonition isn't obligatory. In particular, the law allows however doesn't propel MFTs to caution outsiders about customers who may be rough or risky. In this way, MFTs can pick to retain classified data about their customers without overstepping the law. What's more, the law doesn't characterize the beneficiary of the data. Subsequently, MFTs can decide to share the data just with the individuals who they see to be powerless against assaults by the customer. Moral Complaints Ethical protests are normally taken care of by the Connecticut Association of Marriage and Family Therapy (CTAMFT). In the wake of accepting a grumbling concerning the infringement of AAMFT’s moral gauges, CTAMFT looks at the complaint to decide its legiti macy and consistence with purview and documenting techniques. On the off chance that the grievance is regarded to have merit, charges must be drafted and introduced to the administrator of AAMFT’s morals panel (AAMFT, 2014). When the director supports the charges, the board of trustees will dispatch examinations to gather realities about the protest. What's more, the complainant is educated about the continuous examinations by the council. In any case, the board of trustees can end or defer the examinations if the case needs merit. By and large, the complainant is required to give assent for the utilization of their own data during the investigations. Upon the consummation of the examination, the panel talks about the discoveries before settling on a choice looking into the issue (AAMFT, 2014). In the event that the blamed is seen as liable for abusing the moral gauges, the board must take disciplinary activities. The activity taken as a rule relies upon the seriousness of the infringement. Extreme infringement can prompt end of participation in CTAMF (AAMFT, 2014). Also, the denounced can be arraigned in court if the infringement establishes a criminal offense. Be that as it may, the board of trustees for the most part takes permissive activities, for example, restoring the blamed if the infringement isn't not kidding. Extent of Practice According to the Practice Act (1979), marriage and family treatment alludes to the assessment, mentoring, and the board of enthusiastic issues that emerge inside families or relationships. Along these lines, the extent of MFT practice in Connecticut is mostly constrained to distinguishing proof of passionate issue that may be intellectual or social in nature.Advertising Searching for coursework on brain research? We should check whether we can support you! Get your first paper with 15% OFF Find out More Since the resolution does exclude treatment in the extent of training, the mediations gave by MFTs chiefly center around overseeing clients’ conditions. The treatment or guiding administrations can be given to people, couples, and families. This offers the customers the chance to get the best help quality without trading off their classification. MFTs in Connecticut are additionally permitted to utilize psychotherapeutic methods to convey the necessary administrations. Specifically, MFTs can give nonmedical psychotherapy the guide of fitting mental assets. This incorporates the utilization of mental tests to look at their clients’ qualities, for example, knowledge and addictions. MFTs are additionally expected to allude their customers to experts, for example, specialists to empower them to get to particular treatment. References AAMFT. 2014. The morals grumbling procedure. Web. Conn. Gen. Detail.  § 52-146 p(c) (2). DPH. 2014. Conjugal and family specialist licensure prerequisites. Web. Gurman, A., Kniskern, D. (2013). Handbook of family treatment. New York, NY: McGraw-Hill. Practice Act, Conn. Gen. Detail.  § 20-195(a)(3) (1979). Thorona, N., Winawer, H. (2013). Crtical subjects in family treatment. New York, NY: McGraw-Hill. Tran, A. (2008). A relative investigation: MFT extent of training the country over. Specialist, 1-7.

George W. Norris :: essays research papers

     On July 11, 1861 in York Township Ohio Mary Norris conceived an offspring too a kid and named him George William Norris. At the point when George was three his dad kicked the bucket. After his father kicked the bucket his mom needed to deal with eleven children.      When George was twenty he graduated with a bacheolrs degree and earned a law degree. He beat the law oriented test to gain a law degree. Afterward, he tought some school. He did these occasions from age twenty through twenty-two.      Georgemoved to Beatrice in 1885 annd opened a law office. He lived in Beatrice for a couple of months. Afterward, he moved to Beaver City where he met Pluma Lashely his first spouse. Pluma’s father passed on onne year after the wedding. His significant other brought forth thhree little girls and passed on while attempting to bring forth the fourth an unborn kid in 1901. George would in the end remarry on July eighth. The young ladies name was Ellie Leonard who nearly passed on while bringing forth twins. Nnorris and Ellie went a childless life.      George William Norris had a brilliant profession. George was in congress from 1913-1943 thirty years. He was the director of the ncpac which represents: National Resident Political Action Committee. George was additionally the dad of the TVA which stands for Tennessee Valley Authority. He was a U.S. congressperson for Nebraska. He was the creator of the twentyth amendment. The twentyth amendment is the rights for the oppressed also, resolute supporter of goverment change.      George William Norris passed on September second 1944 at the age of eighty-three. He passed on while still in political activity. George W. Norris :: expositions examine papers      On July 11, 1861 in York Township Ohio Mary Norris conceived an offspring too a kid and named him George William Norris. At the point when George was three his dad passed on. After his father kicked the bucket his mom needed to deal with eleven children.      When George was twenty he graduated with a bacheolrs degree and earned a law degree. He did the law oriented test to gain a law degree. Afterward, he tought some school. He did these occasions from age twenty through twenty-two.      Georgemoved to Beatrice in 1885 annd opened a law office. He lived in Beatrice for a couple of months. Afterward, he moved to Beaver City where he met Pluma Lashely his first spouse. Pluma’s father kicked the bucket onne year after the wedding. His better half brought forth thhree girls and kicked the bucket while attempting to bring forth the fourth an unborn kid in 1901. George would in the end remarry on July eighth. The young ladies name was Ellie Leonard who nearly passed on while bringing forth twins. Nnorris and Ellie went a childless life.      George William Norris had a brilliant vocation. George was in congress from 1913-1943 thirty years. He was the director of the ncpac which represents: National Resident Political Action Committee. George was additionally the dad of the TVA which stands for Tennessee Valley Authority. He was a U.S. congressperson for Nebraska. He was the creator of the twentyth amendment. The twentyth amendment is the rights for the oppressed also, eager backer of goverment change.      George William Norris passed on September second 1944 at the age of eighty-three. He passed on while still in political activity.

Art of the americas before 1300 Research Paper Example | Topics and Well Written Essays - 2250 words

Craft of the americas before 1300 - Research Paper Example Another hypothesis expresses that a portion of the first Americans utilized pontoons to cross into the Americas. The speculations put the intersections to between 30,000 B.C. to 10,000 B.C (Kleiner 511). By the 8,000 B.C. to 2,000 B.C., the Stone Age trackers changed their ways from going to settling down in networks. The tracker age was portrayed as people moving in the way of their prey. The trackers needed to move starting with one spot then onto the next so as to get their creature food objects. In the event that the trackers remained in one spot for all time, the trackers may bite the dust from hunger. The meandering creature food sources would before long vanish. By changing their approaches to a network life, the trackers chose to take part in farming. With horticulture, the individuals had the option to develop their own food. The collected plants and natural products turned into the food wellspring of the settled networks. In like manner, a portion of the trackers chose to s et up animal ranches. The animals were developed on ranches. At the point when the creatures were of eating age, the people cooked the butchered creatures (Kleiner 511). Further, the individuals chose to take part in angling. Living close to the beaches, the settled networks of the Americas utilized distinctive chasing instruments to get fish. Some got little fish. Other progressively experienced people had the option to get greater and more grounded fish types (Kleiner 511). As the networks settled down for a long time, the networks set up better network collaboration. The people group were described as having significant levels of social complexities. In like manner, the networks improved their mechanical aptitudes. The South Americans began to utilize Llamas as a methods for better transportation. The Llamas were utilized to convey people, food, and different materials (Kleiner 511). As far as designing and foundation, the Americas during this timespan manufacture complex streets . The individuals likewise fabricated scaffolds to interface two close by networks. The communities’ complexities added to their turning out to be entangled systems of urban areas. The early designers were instrumental in the foundation of water system frameworks. The water system frameworks improved the waste frameworks (Kleiner 511). After the above complexities of the Americas preceding the 1300s thrived, the individuals went workmanship to engage themselves. The artistic expressions included cut transcending momentous stone sculptures. Different sorts of works of art incorporated the reliefs. A third type of work of art was the painted broad paintings. Also, the individuals went to weaving to cover their bodies. The individuals additionally occupied with earthenware. Different citizenry were caught up with doing metal works (Kleiner 511). The Americas are separated into three gatherings. To start with, the Mesoamerica district incorporated a few current day countries. One country is Mexico. Another country is Guatemala. A third country is the Belize. A fourth country is the Honduras. Another nation is El Salvador. The Aztec realm thrived during the 1485 †1547 B.C. timeframe. At the point when the Spanish attacking armed force of Hernan Cortes assaulted and vanquished the Aztec realm, the individuals chose to clear the spot. Subsequently, the centerpieces were left helpless before nature. The Spanish intruders chose to decimate the Aztec realm so as to dispose of the agnostic religions. With the end, the Spanish champions forced the Roman Catholic religion on the individuals. Subsequently, t

NatureBox

NatureBox INTRODUCTIONMartin: This time we are at San Carlos, at NatureBox. Hi, Gautam! How are you and what do you do?Gautam: Great!! Well, I am doing great! Thanks so much for paying us a visit. So I am the co-founder and CEO of NatureBox. NatureBox is a company that aims to make snacking smarter, more delicious and easy.Martin: Why did you start this company?Gautam: Well I started the company for a couple of different reasons. First and foremost it speaks to a personal mission of mine and something that I’ve been interested in for over a decade now. Unfortunately growing up until the age of eighteen I really struggled with obesity. And I had really bad eating habits, but luckily I started learning about nutrition and in the six months before going off to college I was able to lose seventy pounds and really radically changed the way I was eating, learned a lot about why the people eat the way that they do, and that was always a personal interest for me.So starting NatureBox was a chance to really sort of give back and do something that I thought could create change and impact in the rest of the world and that also because I had a friend of mine from college, who wanted to start the company together. We are both passionate about food and nutrition, so it was a great opportunity to work with people, that you like working with and do something that you are passionate about.Martin: Good. What did you change in your diet?Gautam: Well, I went form one end of the spectrum, where I was eating very unhealthy foods; I was eating a lot of candy, drinking soda, ice cream. And I really went to the middle of the spectrum. I don’t think I went to, sort of like everything organic type of diet, but I just was more careful about what I was eating and I noticed that through that, through exercise was able to lose the weight very quickly. And I think, the importance of that to me was that those small changes actually can make an impact, and the importance of diet. We talk a lot about sort of diet versus exercisein this country, but diet is incredibly important. So for me it was a learning experience of truly how important these things can be.BUSINESS MODELMartin: Let’s talk about the business model of NatureBox. Actually what are the customers or the target segments that you are targeting?Gautam: Yes, so this is really anyone who likes to snack. So we have customers from all walks of life, all across the United States. We have customers in all fifty states. They range from young millennials, who might be buying the snacks, so that they can have something to eat at work all the way to a mom with school aged kids, who’s looking for a ways to get rid of junk food at home, and certainly everything between. So the target customer is really someone who has an interest, passion around snacking, but trying to find a way to snack a bit healthier, trying to find a way to have healthier snacks delivered to them in a more convenient way.Martin: Do you only sell to indiv iduals or also to corporates?Gautam: We do sell to corporate customers as well, but the bulk of our business is really selling to individuals. Now those individuals are eating our snacks in both the home and the office, but it is really focused around the individual consumer.Martin: Cool. Great. Can you please walk me through the value chain and what are the major issues that you see over there?Gautam: For sure. So one of the important decisions that we made very early into starting NatureBox was that we wanted to build a brand, which means that all of the products that you buy form NatureBox come under our brand and that they are developed in-house. And they are unique to what you would find in your neighborhood grocery store.And so the really value chain is about how do we bring these unique proprietary products to the consumer in a much more faster and much more efficient way. And so we’ve built a lot of technology in the front end of that process, which is around data and how we can better understand you as a consumer, what foods you like, what foods you don’t like and bring that data to the product development process. And then really going further down the value chain, we’ve built supply chain infrastructure and software that allows us to get these natural products to you such that they are fresh and that every month if you choose you can have something new and you can kind of always be discovering new snacks from NatureBox. So we have built a lot of technology in the back end of the business that really allows us to serve customers all across the country, create products in twelve to fourteen weeks from idea to the product in hands of a customer and then constantly use that real time feedback from the customer to get better at what we do.Martin: And when I am looking at the total value chain is it true to say that you are owning or working on the first parts which is basically the customer interaction, the branding, the marketing, the logistics, p art of, and the rest you are just buying from suppliers in the US or somewhere else?Gautam: Well, we scout the world to find producers that are really great at what they do. So for example, the dried pineapple product that we have comes from a producer that has been growing pineapple for decades and they are really exceptional at what they do. So we work with producers all across the country to source the ingredients and to produced products for our end customer, but every step in that process is being owned and developed and controlled by NatureBox. And because we are direct to consumer it’s not just sort of the branding and the marketing, but it’s also the physical distribution and getting those boxes in the hands of the customer.Martin: I mean you are something like subscription model, like order a box, get it every month and it will be whatever I like. You have like hundreds of different ingredients. Are you sending me the same stuff every month or is there some kind of vari ety in there?Gautam: Yes, so the way it works for the customer is the customer signs up for membership and that membership is incredibly flexible. So you can choose to have any number of snacks sent to you at any frequency. So if you want monthly or every week shipments we make that possible for you. And then you actually look through our catalog of over a hundred and twenty different products and you choose exactly the products that you want. Now you can change those products at any time. So, let’s see, you are on a monthly shipment frequency, if you choose five products today that you want this month, you can come back and change those products next month and there is no limit to sort of how often you can change that selection.So what I think we’ve really done and we’ve been a leader in this space of becoming more than a subscription box. We are really a membership model that allows you as a consumer to have a great amount of flexibility and you choose every aspect of the Na tureBox experience.Martin: Good. And how did you find those suppliers? I mean, basically the question is how’s the sourcing model?Gautam: Yes. Well, we have a really talented team of product developers, whom we’ve hired from great brands like Trader Joes, Dean and Deluca, William Sonoma â€" great food brands and retail brands. And they are really tasked to be out there in the market place. Obviously leveraging the decades of experience that they have but also really scouring the world and talking to suppliers. And this is a really fun job, because they get to try snacks all day and luckily I sit right next to them so I get to spy on some of the selections they have. But it’s a really fun job, and I think the simple answer is we’ve hired people that are incredibly good at what they do and we’ve empowered them with all of the data that we have on the customer and we have loads of it. Millions and millions of data points on our customers, given our direct to customer relation ship and we’ve gotten out and said Here is the data, here is what they like, find products that are better, that meet their needs and as soon as we launch those products we are able to funnel the feedback to them, so that they know how the products are performing.Martin: But currently you are only selling like one hundred twenty snack products. Is there any other way of natural, organic products you would like to sell, because I assume there is more of an organic biased customers segment?Gautam: Well, I think it’s a customer’s segment that is looking for better options, wether that’s organic, natural or whatever it might be. Obviously the food landscape is moving so quicklyin this country and in the way our approach to product is we want to empower the consumer with choice and transparency. So we make it very easy to find the products that are right for you, whatever that may be. And I think that landscape is changing so quickly and one of the advantages of our model is that we can stay on top of that rapid pace of change.But we launch five new products each month so we have a hundred and twenty active products today, but we’ve actually launched well over two hundred over the last couple of years and we continue to launch four to five new products every single month.Martin: And how are you balancing adding new products and on the other hand still having enough volume per product so you have good purchase prices?Gautam: Well, I think because we have a hundred and twenty products and because we are dedicated to snacks, we are able to leverage that scale. But at the end of the day its really what the consumer wants. And I think that’s the disruption in the NatureBox business model is that we are focused on selling products that you want to buy and wether that means we need 120 of them or 150 of them, whatever that number may end up be in the future. Our mission is to make sure that you seeing products that you’ll enjoy and we are developing products that are based on your needs. And so while scale is important and certainly we grow, we hope to take advantage of economies of scale, but really what we wake up in the morning focused on is how to find products that our customers will really love and enjoy and that will keep them coming back.Martin: Lots of people know about the advantages of a subscription model, like steady revenue and so on. What are the disadvantages of having something like this and how do you manage that?Gautam: I think there are many advantages of the subscription model, but obviously one of the things that we have to do as a subscription business is continue to earn our customers trust every single month, every single week and, I think that places a great amount of importance on customer experience. And so we are not a business where if we sell you a NatureBox that that is success. For us it’s really about retaining that long term relationship with the customer and creating value in the NatureBox membersh ip. For us that comes down to: Can we understand your needs better than anyone else? And so I think the value of that is that we can build a business that hopefully continues to get better and better over time, because we continue to aggregate that data and get better at understanding your needs every single time you order from us.But it is also a complicated business and so every month we have to earn your trust and we’ve got to give you a reason to keep coming back. We have to build the supply chain that enables consistency and being able to get this large number of orders and get these personalized orders to your door every single month with a great sort of level of predictability and consistency. And so I think those are some of the challenges, but for us, we see so much value in being able to have that relationship with the customer and we feel like we are really scratching the surface of what that could be.Martin: Is there anything besides the purchase history and maybe some customer service interaction where you can learn from your customers and improve your product offering?Gautam: Well, actually all of our customers have the ability to rate and review the products that they have tried and that’s really important to our business model. We have millions of snack ratings which is a customer coming in and saying I tried this product and here is how I liked it, or maybe I didn’t like it and because that data is being funneled in real time, I think that is incredibly important and that’s a huge driver of how we think about the business.Of course in addition to that data we serve our customer base on a very active basis. We have a customer service team that’s talking to our customers every single day. So we are obviously getting data in a variety of different ways and I think the ability of a customer to rate and review is incredibly important.Martin: Let’s look at the customer acquisition part; what channels are you using for acquiring customers and which one are performing better, which one are worse and why?Gautam: Customer acquisition is definitely developed over the years and I’d say that as the brand gets more known and gets sort of out there, what we are seeing is word of mouth and our current members, referring their friends continues to be a huge driver in the business. But in addition to that we’ve started to experiment in offline marketing channels â€" TV, radio, things like these. And we’ll continue to evolve customer acquisition based on who our target customer is and what media they are consuming. I think online, social media is a great channel in general and part of what our focus is how do we continue to evolve that customer experience, so we continue to get more and more word of mouth.Martin: When you started was there some way how you validated your product in the end that you said Ok, I would be my first customer and my co-founder as well? Did you somehow validated before you started building the bo x and finding the supply and so?Gautam: Yes, actually my co-founder Ken and I thought that this was really important. We thought that we would be customers but we didn’t know of anyone else that would be a customer.So we spent a weekend, sort of, putting a concept together and this was very early into our brainstorming of what NatureBox could be. So we put a box together we shot a photo of it and then we put that photo on our website and we drove some traffic through Facebook to that website. We just wanted to see if anyone would buy this, sort of a snack membership. Would anyone find that concept interesting and it turned out that by the end of that weekend we had over a hundred people signed up for the NatureBox subscription. And these were people that we didn’t know.These weren’t our family or friends, they were just people who saw our ad on Facebook and at the end of the weekend we said ok, well that’s a pretty good sign. It’s not just the two of us. There’s at least a hundred people, there might be a thousand and maybe there might be, tens of thousands eventually and so that’s what compelled us to start the business and we did it before we had anything. I mean we didn’t have a product, I mean worse than that, we didn’t even know how to build a product, so we had those hundred people sign up so, ok, we might have an idea here.Martin: How much did this test coasted approximately?Gautam: It cost less than 10,000 dollars. I mean it was very inexpensive, including the cost of the advertising and the traffic. So it was a pretty fast way to get to an answer, considering that we kind of put this together over the course of a weekend and luckily there were more than a hundred people, eventually there was more than a hundred people that signed up so.Martin: And after this, how did it went further? So what was the next step?Gautam: Well the next step, the immediate next step was, we had taken money from these hundred people so we had to make a deci sion were we going to send them something or we are going to refund their money.So the immediate next step was well we should send them something and so had to go and figure out, how do we put this box together? Neither of us had come from the food world. It sounds like a simple challenge but it was a pretty daunting challenge at the time, because we didn’t know anything about food, we didn’t know where to buy food, so we cobbled together these hundred boxes and we found that actually people are giving us feedback and, the next month, they stayed on, they wanted to get the next month’s box. And we said ok, that’s kind of interesting, so I guess we have to go and put another box together. And we did that for a couple of months and we started trying to figure out how we could scale this business. What if a thousand people wanted to buy a NatureBox, how would we we do that, because we were doing that out of our apartment?So it took us the entire weekend to pack a hundred boxes . So we thought ok, if a thousand people want to do this there is no way we could do it out of our apartment . We better find way to solve the problem. So we just started talking to people and I think we’ve been so lucky. In the course of running this business whenever we had challenges and problems we’ve looked to people â€" advisors, friends that may have solved that problem in their own businesses and we have been incredibly lucky. We had so much great advise from people, in those early days. We talked to anyone who would pick up the phone. We’ve got some great advice and we started finding, vendors that would work with us, we found a facility that would work with us. We didn’t have to pack these things in our apartment and it kind of went from there.Martin: So your Mom was happy that you are not packing a thousand packages on weekend?Gautam: Yes, exactly! I mean literally, the first weekend we were so tired from packing these boxes, it took me entre weekend and we looked at it and said if we needed to pack a thousand we need like a hundred people and a warehouse of a size of a football field, given how little we knew about how to make this process more efficient. So we were very happy when we found partners that could help us, help us scale the business.ADVICE TO ENTREPRENEURS FROM GAUTAM GUPTA In San Carlos (CA), we meet CEO and Co-Founder of NatureBox, Gautam Gupta. Gautam talks about his story how he came up with the idea and founded NatureBox, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: This time we are at San Carlos, at NatureBox. Hi, Gautam! How are you and what do you do?Gautam: Great!! Well, I am doing great! Thanks so much for paying us a visit. So I am the co-founder and CEO of NatureBox. NatureBox is a company that aims to make snacking smarter, more delicious and easy.Martin: Why did you start this company?Gautam: Well I started the company for a couple of different reasons. First and foremost it speaks to a personal mission of mine and something that I’ve been interested in for over a decade now. Unfortunately growing up until the age of eighteen I really struggled with obesity. And I had really bad eating habits, but luckily I started learning about nutrition and in the six months befor e going off to college I was able to lose seventy pounds and really radically changed the way I was eating, learned a lot about why the people eat the way that they do, and that was always a personal interest for me.So starting NatureBox was a chance to really sort of give back and do something that I thought could create change and impact in the rest of the world and that also because I had a friend of mine from college, who wanted to start the company together. We are both passionate about food and nutrition, so it was a great opportunity to work with people, that you like working with and do something that you are passionate about.Martin: Good. What did you change in your diet?Gautam: Well, I went form one end of the spectrum, where I was eating very unhealthy foods; I was eating a lot of candy, drinking soda, ice cream. And I really went to the middle of the spectrum. I don’t think I went to, sort of like everything organic type of diet, but I just was more careful about what I was eating and I noticed that through that, through exercise was able to lose the weight very quickly. And I think, the importance of that to me was that those small changes actually can make an impact, and the importance of diet. We talk a lot about sort of diet versus exercisein this country, but diet is incredibly important. So for me it was a learning experience of truly how important these things can be.BUSINESS MODELMartin: Let’s talk about the business model of NatureBox. Actually what are the customers or the target segments that you are targeting?Gautam: Yes, so this is really anyone who likes to snack. So we have customers from all walks of life, all across the United States. We have customers in all fifty states. They range from young millennials, who might be buying the snacks, so that they can have something to eat at work all the way to a mom with school aged kids, who’s looking for a ways to get rid of junk food at home, and certainly everything between. So the target customer is really someone who has an interest, passion around snacking, but trying to find a way to snack a bit healthier, trying to find a way to have healthier snacks delivered to them in a more convenient way.Martin: Do you only sell to individuals or also to corporates?Gautam: We do sell to corporate customers as well, but the bulk of our business is really selling to individuals. Now those individuals are eating our snacks in both the home and the office, but it is really focused around the individual consumer.Martin: Cool. Great. Can you please walk me through the value chain and what are the major issues that you see over there?Gautam: For sure. So one of the important decisions that we made very early into starting NatureBox was that we wanted to build a brand, which means that all of the products that you buy form NatureBox come under our brand and that they are developed in-house. And they are unique to what you would find in your neighborhood grocery store.And so the really value chain is about how do we bring these unique proprietary products to the consumer in a much more faster and much more efficient way. And so we’ve built a lot of technology in the front end of that process, which is around data and how we can better understand you as a consumer, what foods you like, what foods you don’t like and bring that data to the product development process. And then really going further down the value chain, we’ve built supply chain infrastructure and software that allows us to get these natural products to you such that they are fresh and that every month if you choose you can have something new and you can kind of always be discovering new snacks from NatureBox. So we have built a lot of technology in the back end of the business that really allows us to serve customers all across the country, create products in twelve to fourteen weeks from idea to the product in hands of a customer and then constantly use that real time feedback from t he customer to get better at what we do.Martin: And when I am looking at the total value chain is it true to say that you are owning or working on the first parts which is basically the customer interaction, the branding, the marketing, the logistics, part of, and the rest you are just buying from suppliers in the US or somewhere else?Gautam: Well, we scout the world to find producers that are really great at what they do. So for example, the dried pineapple product that we have comes from a producer that has been growing pineapple for decades and they are really exceptional at what they do. So we work with producers all across the country to source the ingredients and to produced products for our end customer, but every step in that process is being owned and developed and controlled by NatureBox. And because we are direct to consumer it’s not just sort of the branding and the marketing, but it’s also the physical distribution and getting those boxes in the hands of the custome r.Martin: I mean you are something like subscription model, like order a box, get it every month and it will be whatever I like. You have like hundreds of different ingredients. Are you sending me the same stuff every month or is there some kind of variety in there?Gautam: Yes, so the way it works for the customer is the customer signs up for membership and that membership is incredibly flexible. So you can choose to have any number of snacks sent to you at any frequency. So if you want monthly or every week shipments we make that possible for you. And then you actually look through our catalog of over a hundred and twenty different products and you choose exactly the products that you want. Now you can change those products at any time. So, let’s see, you are on a monthly shipment frequency, if you choose five products today that you want this month, you can come back and change those products next month and there is no limit to sort of how often you can change that selection.So what I think we’ve really done and we’ve been a leader in this space of becoming more than a subscription box. We are really a membership model that allows you as a consumer to have a great amount of flexibility and you choose every aspect of the NatureBox experience.Martin: Good. And how did you find those suppliers? I mean, basically the question is how’s the sourcing model?Gautam: Yes. Well, we have a really talented team of product developers, whom we’ve hired from great brands like Trader Joes, Dean and Deluca, William Sonoma â€" great food brands and retail brands. And they are really tasked to be out there in the market place. Obviously leveraging the decades of experience that they have but also really scouring the world and talking to suppliers. And this is a really fun job, because they get to try snacks all day and luckily I sit right next to them so I get to spy on some of the selections they have. But it’s a really fun job, and I think the simple answer is weâ €™ve hired people that are incredibly good at what they do and we’ve empowered them with all of the data that we have on the customer and we have loads of it. Millions and millions of data points on our customers, given our direct to customer relationship and we’ve gotten out and said Here is the data, here is what they like, find products that are better, that meet their needs and as soon as we launch those products we are able to funnel the feedback to them, so that they know how the products are performing.Martin: But currently you are only selling like one hundred twenty snack products. Is there any other way of natural, organic products you would like to sell, because I assume there is more of an organic biased customers segment?Gautam: Well, I think it’s a customer’s segment that is looking for better options, wether that’s organic, natural or whatever it might be. Obviously the food landscape is moving so quicklyin this country and in the way our approach to product is we want to empower the consumer with choice and transparency. So we make it very easy to find the products that are right for you, whatever that may be. And I think that landscape is changing so quickly and one of the advantages of our model is that we can stay on top of that rapid pace of change.But we launch five new products each month so we have a hundred and twenty active products today, but we’ve actually launched well over two hundred over the last couple of years and we continue to launch four to five new products every single month.Martin: And how are you balancing adding new products and on the other hand still having enough volume per product so you have good purchase prices?Gautam: Well, I think because we have a hundred and twenty products and because we are dedicated to snacks, we are able to leverage that scale. But at the end of the day its really what the consumer wants. And I think that’s the disruption in the NatureBox business model is that we are focused on selling products that you want to buy and wether that means we need 120 of them or 150 of them, whatever that number may end up be in the future. Our mission is to make sure that you seeing products that you’ll enjoy and we are developing products that are based on your needs. And so while scale is important and certainly we grow, we hope to take advantage of economies of scale, but really what we wake up in the morning focused on is how to find products that our customers will really love and enjoy and that will keep them coming back.Martin: Lots of people know about the advantages of a subscription model, like steady revenue and so on. What are the disadvantages of having something like this and how do you manage that?Gautam: I think there are many advantages of the subscription model, but obviously one of the things that we have to do as a subscription business is continue to earn our customers trust every single month, every single week and, I think that places a great amo unt of importance on customer experience. And so we are not a business where if we sell you a NatureBox that that is success. For us it’s really about retaining that long term relationship with the customer and creating value in the NatureBox membership. For us that comes down to: Can we understand your needs better than anyone else? And so I think the value of that is that we can build a business that hopefully continues to get better and better over time, because we continue to aggregate that data and get better at understanding your needs every single time you order from us.But it is also a complicated business and so every month we have to earn your trust and we’ve got to give you a reason to keep coming back. We have to build the supply chain that enables consistency and being able to get this large number of orders and get these personalized orders to your door every single month with a great sort of level of predictability and consistency. And so I think those are some of the challenges, but for us, we see so much value in being able to have that relationship with the customer and we feel like we are really scratching the surface of what that could be.Martin: Is there anything besides the purchase history and maybe some customer service interaction where you can learn from your customers and improve your product offering?Gautam: Well, actually all of our customers have the ability to rate and review the products that they have tried and that’s really important to our business model. We have millions of snack ratings which is a customer coming in and saying I tried this product and here is how I liked it, or maybe I didn’t like it and because that data is being funneled in real time, I think that is incredibly important and that’s a huge driver of how we think about the business.Of course in addition to that data we serve our customer base on a very active basis. We have a customer service team that’s talking to our customers every single day . So we are obviously getting data in a variety of different ways and I think the ability of a customer to rate and review is incredibly important.Martin: Let’s look at the customer acquisition part; what channels are you using for acquiring customers and which one are performing better, which one are worse and why?Gautam: Customer acquisition is definitely developed over the years and I’d say that as the brand gets more known and gets sort of out there, what we are seeing is word of mouth and our current members, referring their friends continues to be a huge driver in the business. But in addition to that we’ve started to experiment in offline marketing channels â€" TV, radio, things like these. And we’ll continue to evolve customer acquisition based on who our target customer is and what media they are consuming. I think online, social media is a great channel in general and part of what our focus is how do we continue to evolve that customer experience, so we continue to get more and more word of mouth.Martin: When you started was there some way how you validated your product in the end that you said Ok, I would be my first customer and my co-founder as well? Did you somehow validated before you started building the box and finding the supply and so?Gautam: Yes, actually my co-founder Ken and I thought that this was really important. We thought that we would be customers but we didn’t know of anyone else that would be a customer.So we spent a weekend, sort of, putting a concept together and this was very early into our brainstorming of what NatureBox could be. So we put a box together we shot a photo of it and then we put that photo on our website and we drove some traffic through Facebook to that website. We just wanted to see if anyone would buy this, sort of a snack membership. Would anyone find that concept interesting and it turned out that by the end of that weekend we had over a hundred people signed up for the NatureBox subscription. And these were people that we didn’t know.These weren’t our family or friends, they were just people who saw our ad on Facebook and at the end of the weekend we said ok, well that’s a pretty good sign. It’s not just the two of us. There’s at least a hundred people, there might be a thousand and maybe there might be, tens of thousands eventually and so that’s what compelled us to start the business and we did it before we had anything. I mean we didn’t have a product, I mean worse than that, we didn’t even know how to build a product, so we had those hundred people sign up so, ok, we might have an idea here.Martin: How much did this test coasted approximately?Gautam: It cost less than 10,000 dollars. I mean it was very inexpensive, including the cost of the advertising and the traffic. So it was a pretty fast way to get to an answer, considering that we kind of put this together over the course of a weekend and luckily there were more than a hundred people, eventually the re was more than a hundred people that signed up so.Martin: And after this, how did it went further? So what was the next step?Gautam: Well the next step, the immediate next step was, we had taken money from these hundred people so we had to make a decision were we going to send them something or we are going to refund their money.So the immediate next step was well we should send them something and so had to go and figure out, how do we put this box together? Neither of us had come from the food world. It sounds like a simple challenge but it was a pretty daunting challenge at the time, because we didn’t know anything about food, we didn’t know where to buy food, so we cobbled together these hundred boxes and we found that actually people are giving us feedback and, the next month, they stayed on, they wanted to get the next month’s box. And we said ok, that’s kind of interesting, so I guess we have to go and put another box together. And we did that for a couple of months and we started trying to figure out how we could scale this business. What if a thousand people wanted to buy a NatureBox, how would we we do that, because we were doing that out of our apartment?So it took us the entire weekend to pack a hundred boxes. So we thought ok, if a thousand people want to do this there is no way we could do it out of our apartment . We better find way to solve the problem. So we just started talking to people and I think we’ve been so lucky. In the course of running this business whenever we had challenges and problems we’ve looked to people â€" advisors, friends that may have solved that problem in their own businesses and we have been incredibly lucky. We had so much great advise from people, in those early days. We talked to anyone who would pick up the phone. We’ve got some great advice and we started finding, vendors that would work with us, we found a facility that would work with us. We didn’t have to pack these things in our apartment and it kind of went from there.Martin: So your Mom was happy that you are not packing a thousand packages on weekend?Gautam: Yes, exactly! I mean literally, the first weekend we were so tired from packing these boxes, it took me entre weekend and we looked at it and said if we needed to pack a thousand we need like a hundred people and a warehouse of a size of a football field, given how little we knew about how to make this process more efficient. So we were very happy when we found partners that could help us, help us scale the business.ADVICE TO ENTREPRENEURS FROM GAUTAM GUPTAMartin: Great. Gautam, you said you’ve got lots of advice from other people, havent you? What would you tell somebody who just wants to start a company and says what is your advice? What advice can you share with me?Gautam: Yes, I think starting a business is obviously difficult. And I think for anyone that’s asking for advice, they are doing the first steps been accomplished, which is don’t be afraid to ask for help, don’t be afraid to ask for opinions, thoughts. And I think what you learn as you start a business you are going to get a thousand opinions and a thousand different pieces of advice and your job is to figure out what to do. And so people are very willing to tell you what they think, and so don’t be afraid to ask.I think as you build the company it’s really important to be self-aware in terms of what skills you have and what you don’t have. What things and what things you don’t know. And I think the reason for that is that helps you think about what pieces of the team you need to bring on and really who you need to hire. At the end of the day, business is so much about the team and people and so it’s really critical to surround yourself with people that both complement your skillset and also enjoy working together and people that you want to be in the trenches with because it’s going to be hard and there are going to be many, many bad days.And then I think beyond that at every stage of the business you are going to have different challenges, and you are going to be fixed on different things. In the beginning you are going to be really focused on the customer and on the product and trying to figure out how do you to get that product market fit. But, as you scale the business, that’s going to change. You might be focused on recruiting; you might be focused on building culture and so, I think the one piece of advice is think about what the biggest challenges that you have today and focus on those, and be mindful that those are going to change. Every three to six months those challenges are probably going to change and that’s a good thing. It means you are solving those problems. But I think that’s really important as you start putting the business plan together.Martin: Here in Silicon Valley and also in Germany and UK, it is quite hard to hire really good people. How do you recruit and find those people?Gautam: Well,I think recruit ing is a full time job and you have to treat it like full time job. And I think that even when you are starting out to the size of our business today, I still spend a lot of my time on recruiting. It’s just an essential part of being a founder. You have to always be thinking about the team and how you can add capabilities to that team. But I think what you have to, sort of understand is what are you looking for, so it goes back to mapping out the skillsets that you need and the experiences that you need, what your values are, so you find people that complement those values, and people that you can work well with and then I think it’s about figuring out, how you create a compelling story.And what you may find is that there are so many people in Silicon Valley, in Germany, wherever it might be that it’s really about finding the right person and creating a story that’s fits to them. I think part of that story is what you want to achieve as a business, but part of that story is how they can create impact. I think most people want to work in places where they can be successful, and they can create impact. And they know they are creating a difference, they don’t just want to be a cog in a wheel and I think that’s really important to create a story that shows them where they create impact. That means that picture is not always perfect and I would be very afraid of hiring someone that expects to come into a workplace where there is absolutely no problems and no issues, because that’s just impossible. You want to hire the person who is excited about those problems, because in those problems they see the opportunity to grow and to be successful.Martin: Great. Gautam, thank you so much for your time and next time when you are thinking about losing some weight or staying healthy maybe NatureBox is the option of choice. Thank you so much!Gautam: Thank you! Thanks.Martin: Thanks!

Structure and Meaning in Kurt Vonnegut’s Slaughterhouse Five - Literature Essay Samples

One of the most distinguishing aspects of Kurt Vonnegut’s Slaughterhouse Five is the structure in which it is written. Throughout the novel, Billy Pilgrim travels uncontrollably to non-sequential moments of his life, or as Vonnegut says, â€Å"paying random visits to all events in between.† (23). In order to exemplify this for the reader, Vonnegut uses a non-linear and seemingly sporadic storyline. However, by the end of the novel, Vonnegut’s use of plot fragmentation is clear. By constantly jumping back and forth throughout time, Vonnegut keeps all of the novel’s most significant events fresh in the reader’s mind. With his immediate and thought provoking introduction, â€Å"Billy Pilgrim has come unstuck in time†(23), Vonnegut establishes that there is something unique about Billy Pilgrim. By choosing the word â€Å"unstuck†, he implies that Billy has just been freed of something. In doing so, Vonnegut also prepares the reader for th e non-linear storyline that follows. In fact, the rest of the novel consists of nothing more than random moments of Billy Pilgrim’s life. By portraying Billy in this way, the reader gets an all-encompassing perspective of Billy as a person, instead of having a myopic view that is based on a particular incident of Billy’s life. This same technique also allows Vonnegut to keep significant parts of Billy’s life fresh in the reader’s mind throughout the novel. For example, Billy’s experience during World War II and the bombing of Dresden are some of the most significant parts of his life. Vonnegut introduces them to the reader very early on in the novel simply by mentioning â€Å"Billy first came unstuck while World War II was in progress† (30). Again, Vonnegut’s way of writing has allowed him to redefine what makes sense in Slaughterhouse Five, as opposed to a typical chronological novel. As a result, the reader will be aware of the ongo ing war, allowing them to build a mental picture that is constantly being developed with each event Billy encounters. Furthermore, Vonnegut’s ability to give a first-hand account of an event before it happens chronologically in turn allows readers to be able to reflect on an event as it resurfaces later in the novel. Again, this theme most strongly relates to Billy’s wartime experiences. Vonnegut returns time after time to the violence and destruction that surrounded Billy while he was a prisoner of war. And since these frightful and damaging thoughts rarely leave Billy’s mind, Vonnegut makes it so that they do the same for the reader. While Billy’s horrific experiences during the war play an active role in his personality and lifestyle, he is manipulated even further by his ability to become â€Å"unstuck in time†. Because Billy is constantly jumping through time, he is never given the opportunity to become comfortable in a single moment of his li fe. As a result, Billy says that he is in â€Å"a constant state of stage fright† (Vonnegut 23). This explains Billy’s lack of focus and initiative that is evident throughout the novel. He is forced to improvise his entire life, attempting to portray all of it at once, going fearfully from one moment to another, always without warning. Billy’s life consists of pieces that have no obvious coherency with on and other. Vonnegut himself sums up the meaning of his approach in describing the Tralfamadorian’s books through the words of Billy Pilgrim, Vonnegut writes: â€Å"There isn’t any particular relationship between all the messages, except that the author has chosen them carefully, so that, when seen all at once, they produce an image of life that is beautiful and surprising and deep. There is no beginning, no middle, no end, no suspense, no moral, no causes, no effects. What we love in our books are the depths of many marvelous moments seen all at one time.† (Vonnegut 88). In this statement, Vonnegut emphasizes once more the importance of viewing many moments as a whole picture. At first glance, the spontaneous events appear to be incompatible with each other, telling many stories, but signifying nothing. However, this is exactly what Vonnegut hoped to achieve; these separate stories force the reader to view them all as one, or not at all.

Contemporary Ethical Challenges and Leadership Essay example

A00014183 PHI 300 CONTEMPORARY ETHICAL CHALLENGES AND LEADERSHIP Ethics is a discipline of philosophy that outlines the right and the wrong moral conduct. It is a study of the moral behaviour of individuals and sets out a code of conduct as to how humans should act in a given situation. Contemporary ethics links the basic ideology of ethics with various other disciples of philosophy. Global dynamics have changed over the years. The way people think and behave, their sense of right and wrong, their views on the good and the bad, all of this has changed over time. Things that people perceived as wrong in the past are now viewed as tolerable and acceptable. This change in the way people think has brought about numerous challenges that†¦show more content†¦Businesses are run on the basis of trust and ethics. An increasing number of business schools now teach philosophy and ethics as a part of their curriculum so as to avoid their graduates from following prey to scandals and breach of ethics in the real world (Fulmer, 308). The ethics of leadership have been analyzed time and again using the disciplines of science and humanities. While scientific scholars aim at providing people with descriptions and explanations, the humanities scholars deliver an understanding of the topic (Ciulla, 304). Every leader has to face his personal set of ethical challenges. These challenges may differ from one leader to another. In the case of national leaders, there are situations where their moral luck is to be blamed. Certain leaders are not unethical, but the situations that they have to face might lead them to make certain decisions which may look immoral. The decisions which leaders have to make on a daily basis are very sensitive and risky. 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